Marketing Data Insights Specialist

2 months ago


Mississauga, Ontario, Canada PointClickCare Full time $85,000 - $92,000
Unlock Growth with Data-Driven Insights

At PointClickCare, we're on a mission to revolutionize healthcare technology. As a Marketing Data Insights Analyst, you'll play a crucial role in driving our growth strategy by uncovering actionable insights from data.

Key Responsibilities:
  • Analyze campaign performance to identify trends and opportunities for improvement
  • Track and measure digital performance across all technology platforms and channels
  • Develop data-driven insights to inform key decisions for our leaders
  • Partner with cross-functional teams to ensure seamless integration and compliance
  • Manage the insights strategy and perform analysis on customer responses to marketing messages
Requirements:
  • Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, and/or Computer Science
  • ~5+ years of Digital B2B Marketing Analytics and/or performance measurement experience
  • Experience in analyzing content performance and optimizing content strategy
  • Proficiency in tools like Salesforce, Google Analytics, Power BI, and data visualization tools
What We Offer:
  • $85,000 - $92,000 base salary + bonus + benefits
  • Overtime eligible
  • A dynamic and inclusive work environment

PointClickCare is an equal opportunity employer committed to diversity and inclusion. We welcome applications from qualified candidates who share our values and passion for innovation.


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