Marketing Insights Manager

4 weeks ago


Mississauga, Ontario, Canada Maple Leaf Foods Full time

The Opportunity:

The Manager of Marketing Insights and Syndicated Research is responsible for the effective use of syndicated information sources at Maple Leaf Foods. This role ensures that the company's commercial teams can leverage data and insights to drive business decisions. The Manager will work closely with teammates to build a comprehensive picture of consumer demand and in-market performance.

Key Responsibilities:

  • Manage relationships with syndicated information suppliers to define and acquire data sources.
  • Ensure data integrity and maintain data sources.
  • Leverage analytic teams in external supplier organizations.
  • Develop training programs for marketing and sales staff.
  • Provide coaching for ongoing skill development.
  • Collaborate with partners to develop research tools.
  • Liaise with Customer Insights colleagues.
  • Develop thought leadership presentations.

Requirements:

  • 5+ years' experience generating insights using NIQ and/or Circana data sources.
  • Bachelor's degree and/or MBA with focus on Marketing and/or Market Research and/or Statistics.
  • Coaching/training experience.
  • Experience with advanced analytic applications.
  • Exemplary communication skills.
  • Thorough knowledge of database structures.
  • Advanced skill with Microsoft applications.
  • Positive, curious, creative, and innovative thinker.
  • Strong business acumen.

What We Offer:

  • Part of a high-performance, people-focused company.
  • Inclusive company culture.
  • Hybrid work model.
  • Competitive Health and Wellness benefits.
  • Defined Contribution Pension Plan.
  • Learning and development opportunities.
  • Comprehensive tuition reimbursement program.
  • Support for community impact.


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