Market Insights and Syndicated Research Manager
3 weeks ago
The Manager of Marketing Insights and Syndicated Research is responsible for the management and effective use of all syndicated information sources used at Maple Leaf Foods. This role ensures that the company's commercial teams across North America can fully leverage information and insights from available data to drive timely business decisions.
The Manager will work closely with teammates who specialize in consumer, customer, and pricing research to build a comprehensive picture of consumer demand and Maple Leaf Foods' in-market performance.
Key Responsibilities- Manage relationships with syndicated information suppliers to define and acquire appropriate data sources.
- Ensure data sources are continuously maintained to prevent issues with data integrity.
- Leverage analytic teams in external supplier organizations to manage research requests.
- Continuously develop and improve training programs for marketing and sales staff.
- Provide coaching to marketing and sales staff for ongoing skill development.
- Collaborate with partners in Information Services to develop research tools that employ current technologies.
- Liaise with Customer Insights colleagues to optimize use of retailer/loyalty databases.
- Develop cross-category analyses and summaries for use by Senior Leadership and Board of Directors.
- 5+ years' experience generating insights using NIQ and/or Circana data sources.
- Bachelor's degree and/or MBA with focus on Marketing and/or Market Research and/or Statistics.
- Coaching/training experience to develop analytic knowledge and capabilities of others.
- Experience with the development of advanced analytic applications that leverage current technology.
- Exemplary communication skills; written, verbal, and presentation.
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Marketing Insights Manager
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Mississauga, Ontario, Canada Maple Leaf Foods Full timeThe Opportunity:We are seeking a highly skilled Marketing Insights Manager to join our team at Maple Leaf Foods. As a key member of our organization, you will be responsible for managing and effectively utilizing all syndicated information sources to drive business decisions.The ideal candidate will have a strong background in marketing insights and...
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Marketing Insights Manager
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Mississauga, Ontario, Canada Maple Leaf Foods Full timeThe Opportunity:The Manager of Marketing Insights and Syndicated Research will lead the development and implementation of data-driven strategies to drive business growth and improve customer satisfaction at Maple Leaf Foods. This role will oversee the management of syndicated information sources, ensuring timely and accurate data delivery to support business...
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Marketing Insights Manager
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Mississauga, Ontario, Canada Maple Leaf Foods Full timeThe Opportunity:We are seeking a highly skilled Marketing Insights Manager to join our team at Maple Leaf Foods. As a key member of our organization, you will be responsible for managing and effectively utilizing all syndicated information sources to drive business decisions.The ideal candidate will have a strong background in marketing insights and...
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Marketing Insights Manager
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Mississauga, Ontario, Canada Maple Leaf Foods Full timeThe Opportunity:The Manager of Marketing Insights and Syndicated Research is responsible for the effective use of syndicated information sources at Maple Leaf Foods. This role ensures that the company's commercial teams can leverage data and insights to drive timely business decisions. Continuous development and improvement of tools and processes are key to...
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Mississauga, Ontario, Canada Maple Leaf Foods Full timeThe Opportunity:We are seeking a highly skilled Marketing Insights Manager to join our team at Maple Leaf Foods. As a key member of our organization, you will be responsible for managing and effectively utilizing all syndicated information sources to drive business decisions.The ideal candidate will have a strong background in marketing insights and...
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