Marketing Insights Analyst

1 month ago


Mississauga, Ontario, Canada PointClickCare Full time

At PointClickCare, we're on a mission to create a world where providers and plans can deliver frictionless care. As a Marketing Data & Insights Analyst, you'll play a critical role in helping us achieve this vision.

Key Responsibilities:

  • Analyze campaign performance trends to inform growth strategy.
  • Track and measure digital performance across all technology platforms and channels.
  • Develop insights on customer responses to marketing messages and buying paths.
  • Partner with Marketing functions to ensure technology integration and compliance.
  • Lead the marketing analytics team, maintaining documentation and data governance.

Requirements:

  • Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, and/or Computer Science.
  • 5+ years of Digital B2B Marketing Analytics and/or performance measurement experience.
  • Experience in analyzing content performance and optimizing content strategy.
  • Proficiency in using tools to gather data and translate it into actionable growth strategies.
  • Detail-oriented with ability to translate quantitative data into actionable recommendations.

Desired Skills:

  • B2B digital marketing ecosystem and measurement.
  • Experience with Salesforce, Google Analytics, Power BI, and data visualization tools.

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