Marketing Insights Analyst
1 month ago
At PointClickCare, we're on a mission to create a world where providers and plans can deliver frictionless care. As a Marketing Data & Insights Analyst, you'll play a critical role in helping us achieve this vision.
Key Responsibilities:
- Analyze campaign performance trends to inform growth strategy.
- Track and measure digital performance across all technology platforms and channels.
- Develop insights on customer responses to marketing messages and buying paths.
- Partner with Marketing functions to ensure technology integration and compliance.
- Lead the marketing analytics team, maintaining documentation and data governance.
Requirements:
- Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, and/or Computer Science.
- 5+ years of Digital B2B Marketing Analytics and/or performance measurement experience.
- Experience in analyzing content performance and optimizing content strategy.
- Proficiency in using tools to gather data and translate it into actionable growth strategies.
- Detail-oriented with ability to translate quantitative data into actionable recommendations.
Desired Skills:
- B2B digital marketing ecosystem and measurement.
- Experience with Salesforce, Google Analytics, Power BI, and data visualization tools.
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