Ecommerce Search Marketing Specialist

1 week ago


Fredericton, New Brunswick, Canada Jewlr Full time
About Jewlr

Jewlr, a leading online destination for personalized jewelry, is a rapidly growing ecommerce business and proprietary tech platform. Based in Toronto, Canada, the scalable Safyre platform allows customers to experience an innovative and personalized jewelry shopping experience with a mission to create meaningful gifts and keepsakes.

Key Responsibilities:
  • Campaign Strategy and Execution: Implement and manage comprehensive Paid Search campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Demand Gen, Paid Shopping, and YouTube campaigns.
  • Performance Optimization: Continuously monitor and optimize campaigns to achieve KPIs such as ROAS, CTR, CPC, and CPAs, and adjust daily spend pacing to ensure all campaigns are on track and performing to forecast.
  • Ad Development and Planning: Develop compelling and creative ad copy variations for Jewlr's target customer and assist in budget planning/forecasting.
Requirements:
  • University degree or college diploma in a related field
  • Certified in Google Ads
  • 3+ years of related experience in digital marketing required
  • Proficiency in managing medium to large scale PPC accounts across paid search channels, including Google Ads and Microsoft Advertising
Benefits:
  • A positive, professional, and engaging working environment
  • Experience executing international PPC campaigns across major markets
  • An amazing culture that focuses on diversity, values, and giving back to the community
  • Comprehensive medical and dental benefits
  • Performance bonuses
  • Employee discount


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