Digital Marketing Strategist

4 days ago


Fredericton, New Brunswick, Canada E.T. Mechanical Ltd. Full time
Job Title

Digital Marketing Strategist

About E.T. Mechanical Ltd.

E.T. Mechanical Ltd. is a leading company in the industry, committed to delivering exceptional services and solutions to our clients. Our team of experts is passionate about staying ahead of the curve, leveraging the latest digital marketing trends to drive business growth and success.

Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive engagement, conversions, and revenue growth.

Estimated Salary Range

$60,000 - $80,000 per year, depending on experience.

Key Responsibilities:
  • Develop and Execute Digital Marketing Strategies: Create and implement data-driven digital marketing plans that align with business objectives, targeting specific audiences and driving desired actions.
  • Content Creation and Curation: Develop high-quality, engaging content across various formats, including blog posts, social media posts, email newsletters, and more.
  • Search Engine Optimization (SEO): Conduct thorough keyword research, optimize website content, and ensure technical SEO best practices are implemented to improve search engine rankings and drive organic traffic.
  • Social Media Management: Manage and execute social media campaigns across multiple platforms, creating and curating content, responding to comments, and analyzing engagement metrics.
  • Email Marketing: Design and send regular email newsletters to subscribers, promoting products, services, and events, while ensuring compliance with anti-spam laws.
  • Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) across various digital channels, providing insights and recommendations to improve campaign effectiveness.
Requirements:
  • Bachelor's Degree in Marketing or related field;
  • 3-5 years of experience in digital marketing, preferably in a similar role;
  • Proven track record of success in developing and executing effective digital marketing strategies;
  • Excellent understanding of digital marketing principles, including SEO, social media, email marketing, and analytics;
  • Strong analytical and problem-solving skills, with ability to interpret complex data and make informed decisions;
  • Excellent communication and project management skills, with ability to work collaboratively with cross-functional teams;
  • Familiarity with Google AdWords, MailChimp, and other digital marketing tools.
Benefits:
  • Competitive salary range of $60,000 - $80,000 per year;
  • Ongoing professional development opportunities;
  • A dynamic and supportive work environment;
  • The chance to work with a leading company in the industry.


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