Digital Marketing Leader | Performance Marketing Manager
1 week ago
Boyd Interactive is a pioneering gaming technology provider catering to B2C and B2B markets. We offer a comprehensive range of games across web, download, tablet, and smartphone platforms.
We are seeking an experienced Digital Marketing Leader to join our marketing team. The ideal candidate will possess a passion for performance marketing, particularly paid search, and have strong analytical skills to drive successful campaigns.
- Developing a yearly acquisition plan, managing the team, guiding them to become specialists in their areas, and implementing A/B testing strategies to optimize campaigns and drive ROI.
- Conducting thorough market research and competitor analysis to identify opportunities for acquisition and working closely with cross-functional teams to ensure campaigns align with overall business objectives.
- Staying current with the latest industry trends, changes in Google and Meta, and technologies to ensure campaigns are optimized.
The successful candidate will have:
- A university degree and at least 5 years of experience in performance marketing with proven success in paid search (Google and Meta).
- Excellent analytical skills, including experience with Paid Search, A/B testing, and setting up tracking and data-driven decision making.
- Strong project management skills and experience working with cross-functional teams.
- Excellent written and verbal communication skills and a passion for staying current with the latest digital marketing trends and technologies.
Benefits include:
- Competitive salary: $120,000 - $180,000 per year, depending on experience.
- A dynamic and fast-paced work environment.
- Opportunities for career growth and advancement.
- A supportive team culture and opportunities to work on exciting and impactful projects.
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