Digital Marketing Leader | Performance Marketing Manager

1 week ago


Fredericton, New Brunswick, Canada Boyd Interactive Full time

Boyd Interactive is a pioneering gaming technology provider catering to B2C and B2B markets. We offer a comprehensive range of games across web, download, tablet, and smartphone platforms.

We are seeking an experienced Digital Marketing Leader to join our marketing team. The ideal candidate will possess a passion for performance marketing, particularly paid search, and have strong analytical skills to drive successful campaigns.

  • Developing a yearly acquisition plan, managing the team, guiding them to become specialists in their areas, and implementing A/B testing strategies to optimize campaigns and drive ROI.
  • Conducting thorough market research and competitor analysis to identify opportunities for acquisition and working closely with cross-functional teams to ensure campaigns align with overall business objectives.
  • Staying current with the latest industry trends, changes in Google and Meta, and technologies to ensure campaigns are optimized.

The successful candidate will have:

  • A university degree and at least 5 years of experience in performance marketing with proven success in paid search (Google and Meta).
  • Excellent analytical skills, including experience with Paid Search, A/B testing, and setting up tracking and data-driven decision making.
  • Strong project management skills and experience working with cross-functional teams.
  • Excellent written and verbal communication skills and a passion for staying current with the latest digital marketing trends and technologies.

Benefits include:

  • Competitive salary: $120,000 - $180,000 per year, depending on experience.
  • A dynamic and fast-paced work environment.
  • Opportunities for career growth and advancement.
  • A supportive team culture and opportunities to work on exciting and impactful projects.


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