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Digital CRM Consultant

2 months ago

Toronto, Ontario, Canada McDonald's Full time
About the Role

We are seeking a highly skilled Digital CRM Consultant to join our team at McDonald's. As a key member of our digital marketing team, you will play a pivotal role in supporting our digital CRM and personalization strategy.

Key Responsibilities
  • Develop and execute dynamic, customer-led, and data-driven CRM strategies through collaboration with cross-functional teams and external agencies.
  • Analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
  • Support the planning of digital in-app offers and data-driven lifecycle and personalization campaigns to drive engagement with the McDonald's app and MyMcDonald's Rewards program.
  • Manage key segmented audiences, lifecycle journeys, and digital in-app offer plans, and present on performance, test learnings, and opportunities for future optimizations.
  • Identify key customer opportunities derived from data/insights to further drive growth for the business and influence prioritization of digital engagement plans.
Requirements
  • 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
  • Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
  • Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies.
  • Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
  • Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts.
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
About McDonald's

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.