Digital and CRM Strategy Consultant

1 month ago

Toronto, Ontario, Canada McDonald's Full time

Role Overview

We are seeking a highly skilled Digital and CRM Strategy Consultant to join our team at McDonald's. As a key member of our digital marketing team, you will be responsible for developing and executing data-driven CRM strategies to drive engagement with our customers.

Key Responsibilities

  • Support the development of digital in-app offers and lifecycle campaigns to drive customer engagement.
  • Manage key segmented audiences and present on performance, test learnings, and opportunities for future optimizations.
  • Identify key customer opportunities derived from data/insights to further drive growth for the business.
  • Collaborate with cross-functional teams to shape future roadmaps and grow our digital footprint and loyalty program adoption.
  • Review and facilitate monthly digital performance reporting to highlight key opportunities.

Requirements

  • 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role.
  • Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject.
  • Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies.
  • Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
  • Understanding of lifecycle marketing, segmentation models, and test & learn strategies to drive customer value and elevate personalization efforts.
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze, or Adobe AEM.
  • Proven ability to provide strategic leadership and guidance to stakeholders across the organization at all levels.
  • A curious, digital-forward thinker who is customer-focused, thrives off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment.
  • Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met.
  • Effective communication skills and ability to effectively communicate results, learnings, opportunities, and recommendations to a broad range of cross-functional stakeholders.

About McDonald's

McDonald's Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.

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