Global Marketing Automation Strategist

4 weeks ago

Toronto, Ontario, Canada G Adventures Full time
About G Adventures

G Adventures is a leading small-group adventure travel company that has been creating epic travel memories for over 30 years. With a mission to change lives through travel, we establish meaningful relationships with local communities, directly benefiting the people and places we visit.

As we embark on this next chapter in our company's story, we're seeking a talented Marketing Automation Manager to join our Digital Marketing & E-commerce team. This role offers an exciting opportunity to grow your career alongside a passionate, diverse community that spreads goodness around the world.

Job Summary

We're looking for a CRM expert who thrives on data-driven decisions, develops and optimizes automation campaigns, and owns the technical strategy and integrations between Marketing Automation and CRM platforms. The ideal candidate will have a strong technical, marketing, and analytical background, as well as experience with CRM software (Salesforce preferred) and data visualization tools (Looker preferred).

Key Responsibilities
  • Lead the automation process and tools to enable CRM strategy across lead generation, retention, and winback
  • Manage, troubleshoot the data integration between the Marketing Automation Platform (Marketo) and CRM (Salesforce)
  • Build and maintain lead scoring models to optimize engagement and reduce churn
  • Develop and implement journeys, triggers, and campaign logic to ensure relevant communications across all channels (email, SMS, push notifications)
  • Maintain data quality across our B2C/B2B database with the support of our Data Team and Salesforce Team
  • Develop, implement, track email communications to evaluate and optimize results of all campaigns
  • Identify gaps and improvement areas in existing framework and technical implementations
  • Proactively communicate results and best practices to all key stakeholders and house the results in a common hub as key learnings for future reference
What We Offer

This hybrid role requires 3 days a week in our Toronto office. In return, you can expect:

  • A competitive salary of $80,000 - $110,000 per year, commensurate with experience
  • A comprehensive benefits package
  • Birthday day off and vacation time for recharging
  • Enhanced parental leave and learning opportunities
  • Employee Resource Groups to foster a sense of belonging

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.

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