Marketing Automation Strategist

6 days ago

Toronto, Ontario, Canada Float Financial Solutions Inc. Full time
About Float Financial Solutions Inc.

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Our innovative platform enables businesses to streamline spending and optimize cash flow, so they can focus on growth.

We're a customer-obsessed, passionate, and entrepreneurial team with leaders from top companies like Uber, Shopify, Top Hat, Ritual, Ada, and more. Everyone at Float is an owner, bringing their unique perspective to our team and product.

Our Product

Float's integrated suite of products—corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we're disrupting the global B2B finance space.

About the Marketing Operations Manager Role

We're seeking a dynamic Marketing Operations Manager to join our Revenue Operations team. This role is crucial in enhancing marketing efforts through technology, data analysis, and process optimization.

  • Campaign Management & Support: Oversee technical execution of marketing campaigns, ensuring integration and leverage of marketing technologies (e.g., automation platforms, CRM, ad platforms).
  • Data & Analytics: Track, measure, and report on marketing strategy performance, developing dashboards to monitor KPIs and provide insights.
  • Process Optimization: Streamline and standardize marketing workflows to increase productivity and maintain high data quality.
  • System Administration: Serve as administrator for marketing technology platforms, managing integrations and data flow between systems.
  • Lead Management: Implement and monitor lead scoring, attribution, and nurturing processes within marketing automation platforms.
  • Collaboration: Work closely with Sales, Marketing, and other departments to align strategies, facilitate data sharing, and improve lead handoff processes.
Requirements
  • Bachelor's Degree
  • B2B Tech marketing experience with 2+ years of admin experience in Hubspot and strong experience with Salesforce.
  • Strong analytical skills, able to draw insights from marketing data.
  • Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
  • A deep understanding of attribution models, data hygiene, analytics.
  • Demonstrated experience owning and running the governance of a marketing automation platform.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
You'll be Great in this Role if:
  • You're results-oriented, motivated by measurable success, setting and exceeding goals that drive customer satisfaction, retention, and growth.
  • You believe the customer comes first, advocating endlessly for our customers, and have a natural curiosity to understand their needs.
  • You're eager to continue your own learning, scrappy, and voracious, wanting to know the 'why' behind every answer.
  • You're a natural collaborator, enjoying working cross-functionally, building strong relationships across sales, marketing, and product teams.
  • You balance big-picture thinking with an eye for detail, zooming out to see broader strategic goals while diving into details for flawless execution.
  • You have a knack for process design, creating systems that scale, designing streamlined workflows, and automating repetitive tasks.
  • You have a data-driven mindset, analyzing and interpreting data to make informed decisions, identifying trends, and optimizing processes for efficiency and effectiveness.
  • You're tech-savvy and adaptable, experiencing various tech tools and quickly adapting to new technologies as needed to streamline operations.
Benefits

Competitive compensation ($80,000 - $110,000 per year)
Flexible work hours and time off when you need to recharge
Small team = lots of autonomy to make an impact
Opportunity to work with and learn from a world-class team
A personal Float card with a quarterly stipend to spend on what matters most to you
A dog-friendly office

About the Job

This role won't be a fit if you are uncomfortable experimenting with novel approaches to solve challenges, want detailed to-dos for your tasks and projects, prefer stability over change, aren't comfortable prioritizing your own to-do list, or are committed to your individual success over that of team successes.

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