Value Strategist

2 weeks ago


Laval, Quebec, Canada MICHELIN Full time

Michelin, a global leader in the tire industry, is seeking a skilled Value Strategist to join its marketing and communications team.

The ideal candidate will have a strong background in business administration, with a focus on pricing and revenue growth. With 7-10 years of experience in sales and marketing, the successful candidate will be able to leverage research and market trends to develop and implement effective value and pricing strategies across segments and markets.

The Value Strategist will work closely with stakeholders to align on the main sources of value perception that prospective customers will receive from Michelin's offers. This will involve leading and designing the global business line value strategy for each market/region, as well as collaborating with pricing managers to develop a price setting model that aligns with financial, marketing, and strategic objectives.

The successful candidate will have a strong understanding of ROI modeling and financial analysis, as well as experience in implementing holistic pricing strategies and revenue management. They will be comfortable working in an agile and evolving environment, with a strong business acumen and the ability to communicate effectively in a bilingual setting (French and English).

Michelin offers a comprehensive total rewards package, including competitive well-being, health care, life insurance, and retirement benefits, as well as perks such as hybrid work arrangements and opportunities for professional development.

The Value Strategist will be part of a dynamic marketing and communications team that thrives on creativity and innovation. They will have the opportunity to work on impactful strategies and make a tangible difference in the company's success.

Key responsibilities will include:

  • Leveraging research and market trends to develop and implement effective value and pricing strategies
  • Aligning stakeholders on the main sources of value perception that prospective customers will receive from Michelin's offers
  • Leading and designing the global business line value strategy for each market/region
  • Collaborating with pricing managers to develop a price setting model that aligns with financial, marketing, and strategic objectives
  • Performing profitability analyses and making recommendations to maximize revenue for mid-term and long-term horizons
  • Conducting ROI modeling and helping to manage trials to demonstrate value at scale through deployment

Michelin is an equal employment opportunity employer and welcomes applications from diverse candidates. If you need accommodation for any part of the employment application process, please contact us.


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