Digital Marketing Strategist

2 days ago

Laval, Quebec, Canada Linen Chest Full time

Elevate Customer Engagement with Our Team

We're seeking a talented Email and SMS Marketing Specialist to join our dynamic team at Linen Chest. As a key player in our customer engagement strategy, you'll work closely with our passionate marketing team to create compelling email and SMS campaigns that captivate our audience, increase customer loyalty, and drive sales.

Key Responsibilities:

  • Develop and execute email marketing and SMS campaigns, including promotional, transactional, and lifecycle emails.
  • Collaborate with cross-functional teams to ensure all email and SMS content aligns with brand guidelines and marketing goals.
  • Build and manage email lists, segments, and databases to optimize targeting and performance.
  • Develop effective A/B testing strategies to optimize open rates, click-through rates (CTR), and conversions.
  • Analyze campaign performance metrics and provide actionable insights to improve future campaigns.
  • Manage the scheduling, segmentation, and personalization of email and SMS content using marketing automation tools.
  • Ensure compliance with email marketing best practices and anti-spam laws.
  • Work closely with customer acquisition and retention teams on lead generation initiatives.
  • Stay up-to-date with email and SMS marketing trends and technologies to drive innovation within our campaigns.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of experience in email and SMS marketing, preferably in retail or e-commerce.
  • Proficient in platforms like Klaviyo, Listrak, or Salesforce Marketing Cloud.
  • Strong understanding of segmentation, automation, and A/B testing strategies.
  • Familiarity with HTML for email design (preferred but not mandatory).
  • Experience with campaign performance analysis, delivering actionable insights.
  • Knowledge of CASL and GDPR regulations.
  • Strong project management and multitasking skills.

What We Offer:

  • Competitive salary and comprehensive benefits.
  • Flexible work options (enjoy the balance of office and home).
  • Opportunities for professional development and career advancement.
  • Be part of a dynamic and inclusive team that values creativity and innovation.
  • Employee discounts on all Linen Chest products.

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