Digital Strategist Director

4 weeks ago

Old Toronto, Canada Pembroke Communications Full time
About Pembroke Communications

We are a global advisory firm that provides innovative strategic advisory and powerful digital solutions for the world's most prominent companies, organizations, and their leaders.

Job Title: Digital Strategist DirectorAbout the Role

This is an exciting opportunity to join our team as a Digital Strategist Director in Toronto. As a member of our US-based Teneo Digital team, you will be responsible for creating and driving channel-based strategies for our clients, including C-Suite leadership teams, their businesses, and their brands.

You will serve as a daily digital resource to our clients, building powerful paid and organic social media strategies, advising on the benefits of social and digital-first approaches to communicating with stakeholder audiences, driving executive thought leadership across key profiles, sharing compelling insights on the latest trends in the space, and promoting key moments critical to our clients and their organizations.

Responsibilities
  • Develop and drive digital strategies for high profile organizations, leadership teams, and their respective companies and brands.
  • Create smart, timely, and informed digital POVs based on insight and data around trending social media content, viral moments, peer analysis, special situations, and crisis scenarios.
  • Manage digital activations and development for our clients, ranging from shorter-term ad-hoc needs to longer-term paid campaign creation and execution.
  • Analyze and evaluate performance data to modify campaigns and optimize results to achieve required KPIs.
  • Conduct research from diverse qualitative and quantitative sources, especially social and digital media activity, influencer engagement, and user sentiment to inform recommendations.
  • Develop and implement paid media plans including direct digital buys, programmatic solutions, and digital sponsorships (experience working in demand-side platforms and negotiating with media partners directly is a plus).
  • Prepare all corresponding materials necessary for client presentations: summary briefs, audits, research analyses, pitch decks, and other assorted strategic deliverables.
  • Mentor junior team members by helping develop and hone their skill sets, while upleveling their abilities and competencies across the firm. Educate Teneo Canada's account teams on all aspects of digital, providing recommendations on tools, trends, and solutions that can benefit our clients.
Requirements
  • 7+ years of experience in digital strategy, social media, and executive communications work.
  • Ability to work closely with and manage multiple clients and projects simultaneously.
  • Capabilities to support quality content development and deliverables across a wide array of client-facing materials.
  • Demonstrated experience building and executing content amplification campaigns across platforms such as LinkedIn, X, Meta, Reddit, TikTok, and other emerging social networks and technologies.
  • Expertise in paid social, SEO, content syndication, media partnerships, influencer targeting, and reputation management.
  • Deep knowledge of online crisis management (preparation, assessment, management, and mitigation).
  • Robust knowledge of emerging social and digital trends, industry tools, and the key platforms being utilized for stakeholder communication and engagement.
What We Offer

As a Teneo employee, you'll enjoy unique benefits including flexible time off policy; medical, dental, and vision coverage; long-term disability, and life insurance; RRSP plan with corporate matching.

About Us

Teneo is an equal opportunity employer and promotes a diverse and inclusive workplace. Our commitment to diversity and inclusion drives our hiring practices and ensures we have the best talent on board.

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