Marketing Specialist

5 days ago


Winnipeg, Manitoba, Canada Definity Full time
Job Summary

We are seeking a highly skilled Marketing Specialist to join our team at Definity. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to promote our pet insurance offerings across multiple digital and physical channels.

Key Responsibilities
  • Manage and coordinate digital marketing initiatives to promote pet insurance offerings across owned, earned, and paid media channels.
  • Support day-to-day operations, including content updates, quality assurance, and reporting for digital and external partner campaigns.
  • Collaborate with experts in digital marketing, UX design, and SEO to optimize campaign effectiveness.
  • Develop and implement marketing strategies to enhance brand presence and community engagement.
  • Create and optimize marketing content, such as digital ads, brochures, and promotional materials.
  • Analyze campaign performance using tools like Google Analytics to inform future strategies.
  • Stay abreast of industry trends to adapt marketing tactics and strategies accordingly.
  • Write and edit content for various platforms, including social media, blogs, websites, and customer letters.
  • Facilitate communication with internal and external stakeholders to ensure cohesive marketing efforts.
  • Manage project schedules, budgets, and progress tracking to ensure timely delivery.
  • Support in executing go-to-market plans and demand generation initiatives.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in marketing and communications, preferably in the insurance industry.
  • Clear, effective communicator, verbally and in writing, with excellent grammar, punctuation, proofreading, and spelling skills.
  • Ability to work independently and coordinate multiple communities simultaneously.
  • Strong organizational and project coordination skills, with a collaborative spirit and approach.
  • Understanding of the sales and marketing process relating to new project launches.
  • Editorial mindset that seeks to understand what audiences consume and how to create it.
  • Experience managing social media accounts and developing content for various channels.
  • Proficiency in Microsoft Office 365 and working knowledge of Canva and Adobe Creative Suite is an asset.
  • Fluency in French is an asset.
What We Offer
  • Hybrid work schedule for most roles.
  • Company share ownership program.
  • Pension and savings programs, with company-matched RRSP contributions.
  • Paid volunteer days and company matching on charitable donations.
  • Educational resources, tuition assistance, and paid time off to study for exams.
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents.
  • Wellness and recognition programs.
  • Discounts on products and services.


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