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Marketing Specialist

2 months ago

Winnipeg, Manitoba, Canada Definity Full time
About Us

At Definity, we're passionate about making insurance better for everyone. We're a company that values diversity, equity, and inclusion, and we're committed to creating a work environment that's welcoming and accessible to all.

What We Offer
  • Hybrid Work Schedule: Most roles offer a flexible work schedule that allows you to balance your work and personal life.
  • Company Share Ownership Program: We offer a company share ownership program that gives you a stake in our success.
  • Pension and Savings Programs: We offer a range of pension and savings programs to help you plan for your future.
  • Paid Volunteer Days: We believe in giving back to our community, and we offer paid volunteer days to help you make a difference.
  • Company Matching on Charitable Donations: We match charitable donations made by our employees, up to a certain amount.
  • Educational Resources and Tuition Assistance: We offer a range of educational resources and tuition assistance to help you develop your skills and advance your career.
  • Paid Time Off to Study for Exams: We understand that studying for exams can be challenging, and we offer paid time off to help you prepare.
  • Focus on Inclusion: We're committed to creating a work environment that's inclusive and welcoming to all, regardless of your background or identity.
  • Wellness and Recognition Programs: We offer a range of wellness and recognition programs to help you stay healthy and motivated.
  • Discounts on Products and Services: We offer discounts on products and services to help you save money and make the most of your benefits.
What You Can Expect

As a Marketing Specialist at Definity, you can expect to work in a dynamic and fast-paced environment where no two days are ever the same. You'll have the opportunity to work on a range of marketing initiatives, from social media campaigns to email marketing and beyond. You'll be part of a team that's passionate about making insurance better for everyone, and you'll have the chance to make a real impact on our business.

We're looking for someone who is passionate about marketing and has a strong understanding of the insurance industry. You'll need to be able to work independently and as part of a team, and you'll need to be able to communicate effectively with colleagues and stakeholders. If you're a motivated and creative individual who is looking for a new challenge, we'd love to hear from you.

Responsibilities
  • Manage and Coordinate Digital Marketing Initiatives: You'll be responsible for managing and coordinating digital marketing initiatives to promote pet insurance offerings across owned, earned, and paid media channels.
  • Support Day-to-Day Operations: You'll support day-to-day operations, including content updates, quality assurance, and reporting for digital and external partner campaigns.
  • Collaborate with Experts: You'll collaborate with experts in digital marketing, UX design, and SEO to optimize campaign effectiveness.
  • Develop and Implement Marketing Strategies: You'll develop and implement marketing strategies to enhance brand presence and community engagement.
  • Create and Optimize Marketing Content: You'll create and optimize marketing content, including digital ads, brochures, and promotional materials.
  • Analyze Campaign Performance: You'll analyze campaign performance using tools like Google Analytics to inform future strategies.
  • Stay Up-to-Date with Industry Trends: You'll stay up-to-date with industry trends to adapt marketing tactics and strategies accordingly.
  • Write and Edit Content: You'll write and edit content for various platforms, including social media, blogs, websites, and customer letters.
  • Facilitate Communication: You'll facilitate communication with internal and external stakeholders to ensure cohesive marketing efforts.
  • Manage Project Schedules and Budgets: You'll manage project schedules and budgets to ensure timely delivery.
  • Support Go-to-Market Plans: You'll support go-to-market plans and demand generation initiatives.
  • Collaborate with Web Developers: You'll collaborate with web developers to manage website updates and enhancements for optimal user experience.
Requirements
  • Bachelor's Degree in Marketing or Communications: You'll need a bachelor's degree in marketing or communications, or a related field.
  • 2+ Years of Experience in Marketing and Communications: You'll need 2+ years of experience in marketing and communications, preferably in the insurance industry.
  • Clear and Effective Communication Skills: You'll need clear and effective communication skills, both verbally and in writing.
  • Ability to Work Independently and Collaborate with Others: You'll need the ability to work independently and collaborate with others to achieve common goals.
  • Strong Organizational and Project Coordination Skills: You'll need strong organizational and project coordination skills to manage multiple projects and priorities.
  • Understanding of the Sales and Marketing Process: You'll need an understanding of the sales and marketing process, including new project launches.
  • Editorial Mindset: You'll need an editorial mindset that seeks to understand what audiences consume and how to create it.
  • Experience Managing Social Media Accounts: You'll need experience managing social media accounts and developing content for various channels.
  • Proficiency in Microsoft Office 365: You'll need proficiency in Microsoft Office 365 and working knowledge of Canva and Adobe Creative Suite.
  • Fluency in French: Fluency in French is an asset.