Customer Retention Strategist

2 days ago


Toronto, Ontario, Canada Backcountry Full time
About Us

We are Backcountry, a leading online retailer specializing in premium outdoor products. Our mission is to connect people with their passions, providing the gear, knowledge, and inspiration needed to chase life's greatest moments.

Job Description

Salary: $120,000 - $150,000 per year

Key Responsibilities
  • Retention Strategy Development: Create and implement comprehensive retention marketing strategies tailored to our eCommerce customers.
  • Lifecycle Marketing: Design and execute lifecycle marketing campaigns (email, SMS, push notifications, and on-site) to engage customers at key stages.
  • Loyalty Program Management: Build or enhance loyalty programs to incentivize repeat purchases and foster brand advocacy.
  • Data Analysis and Reporting: Leverage eCommerce and customer analytics tools to track key metrics like purchase frequency, churn rates, and campaign ROI.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • 7+ years of experience in eCommerce retention marketing, with a strong track record of success in customer lifecycle management and loyalty program optimization
  • Proficiency in eCommerce platforms and marketing automation tools
  • Strong knowledge of CRM systems and customer data platforms
  • Expertise in data analysis and reporting tools
Benefits
  • Competitive compensation
  • Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid
  • Company Provided Life Insurance equal to one year salary
  • RRSP matching
  • 3 weeks' vacation + 5 Paid Sick Days
  • Birthday off with pay
  • Paid holidays

Our Interview Process: We take a multi-step approach to get to know you better. This includes assessments, virtual or in-person interviews, and a final review to ensure we find the best fit for our team.



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