Current jobs related to Brand Strategist and Market Insights Director - Calgary, Alberta - Calgary Stampede

  • Marketing Director for SaaS Brands

    3 weeks ago

    Calgary, Alberta, Canada Directive Consulting Full time

    We are seeking an exceptional Marketing Director to lead our brand marketing efforts at Directive Consulting, a performance marketing agency specializing in Customer Generation for SaaS companies.As a seasoned executive with 10+ years of experience in brand advertising and marketing, you will own the entire marketing department and be responsible for...

  • Senior Brand Marketing Director

    2 weeks ago

    Calgary, Alberta, Canada Randstad Digital Full time

    About the Role: We are seeking a highly skilled and experienced Senior Brand Marketing Director to join our team at Randstad Digital and lead impactful marketing initiatives for one of our leading apparel brands. This role will oversee a variety of marketing efforts, including e-commerce, in-store promotions, and local store marketing.

  • Marketing and Communications Strategist

    3 weeks ago

    Calgary, Alberta, Canada Ambrose University Full time

    Ambrose University seeks a Marketing and Communications Strategist to lead our marketing efforts and develop a strong brand presence.About the RoleThis is a senior-level position responsible for managing media relations, writing and editing content, managing Ambrose's brand, developing annual campaigns, managing crisis communications, and overseeing various...

  • Senior Financial Markets Strategist

    1 week ago

    Calgary, Alberta, Canada Banque Nationale du Canada Full time

    About the RoleAs a Senior Financial Markets Strategist at Banque Nationale du Canada, you will be responsible for providing expert advice and insights to clients in the financial markets and treasury sectors.Your Key ResponsibilitiesClient Strategy Development: Drive non-lending business through client strategy reviews and plans in consultation with relevant...

  • Transformational Digital Marketing Strategist

    2 weeks ago

    Calgary, Alberta, Canada Me'Soul Full time

    We are seeking a highly motivated and experienced Transformational Digital Marketing Strategist to join our independent consultative team at Me'Soul. As a key member of our team, you will be responsible for developing and implementing online marketing strategies to achieve brand awareness through various tasks including promotional and advertising...

  • Digital Marketing Strategist

    1 week ago

    Calgary, Alberta, Canada The Knowledge Society Full time

    The Knowledge Society is a pioneering global innovation program that empowers the next generation of innovators, scientists, and activators.">We're expanding our reach through in-person programs in key cities worldwide, launching new initiatives, and recruiting top talent for our virtual programs.">Our alumni have achieved remarkable success, starting...

  • Senior B2B Marketing Strategist

    7 days ago

    Calgary, Alberta, Canada Pursuit Collection Full time

    OverviewPursuit Collection is a leading hospitality and attractions company that delivers rich travel experiences to the global market in iconic destinations.We are strengthening and improving our culture, our attractions and our operations to deliver unforgettable guest and staff experiences. We will work hard to refine and execute our strategic plan for...

  • Marketing Strategist

    5 days ago

    Calgary, Alberta, Canada MULTI CULTURE TRAVEL WORLD LTD Full time

    Job DescriptionWe are seeking a skilled Marketing Strategist to join our team at MULTI CULTURE TRAVEL WORLD LTD. In this role, you will be responsible for developing and implementing marketing strategies to promote our services and products.

  • Marketing Campaign Strategist

    3 weeks ago

    Calgary, Alberta, Canada Academy of Learning Career College Full time

    About Us">At Academy of Learning Career College (AOLCC), we pride ourselves on being a leader in skills training and enabling positive futures. Our team of professionals is dedicated to providing the best student experience, and we're seeking a talented Marketing Campaign Strategist to join our ranks.The RoleThis is an exciting opportunity for a highly...

  • Marketing and Communications Strategist

    1 month ago

    Calgary, Alberta, Canada CB Canada Full time

    Join our dynamic team at CB Canada, where we are passionate about people transportation. With over 65 years of experience getting our clients Safely Home, we are committed to engaging employees and sharing our brand's story across Canada.About the RoleWe are seeking a Marketing and Communications Strategist to join our award-winning communications and...

  • Content Strategist

    2 weeks ago

    Calgary, Alberta, Canada GrowME Marketing Full time

    We are seeking a highly skilled Content Strategist to join our team at GrowME Marketing. As a key member of our marketing department, you will be responsible for developing and implementing effective content strategies that drive business growth and engagement.The ideal candidate will have a strong background in website copy, including landing pages and case...

  • Digital Marketing Strategist

    4 days ago

    Calgary, Alberta, Canada Accor Hotels Full time

    Role OverviewWe are seeking a skilled Digital Marketing Strategist to join our dedicated Marketing team at Accor Hotels. This is an exciting opportunity for a talented professional to drive impactful marketing strategies and campaigns.

  • Digital Marketing Strategist

    4 weeks ago

    Calgary, Alberta, Canada MVM MEDIA GROUP Full time

    MVM MEDIA GROUP seeks a Digital Marketing Strategist to join our team. This is a permanent position with 30-40 hours per week.About the JobAs a Digital Marketing Strategist, you will be responsible for producing educational and publicity programs, conducting analytical marketing studies, and evaluating customer service and store environments. You will also...

  • Senior Marketing Strategist for Americas Growth

    2 weeks ago

    Calgary, Alberta, Canada NES Fircroft Full time

    NES Fircroft is a powerhouse in the engineering sector, dedicated to matching top talent with top-notch companies. We're all about innovation, growth, and a little bit of fun along the way.SalaryWe offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience.About This RoleThis Senior Marketing Strategist will be responsible for...

  • Marketing Strategist for Personal Growth

    3 weeks ago

    Calgary, Alberta, Canada Me'Soul Full time

    Transform Lives through Digital MarketingWe are seeking a skilled Digital Marketing Executive to join our team at Me'Soul, a global personal development and leadership company.About the Role:This is an exciting opportunity to leverage your expertise in digital marketing to drive brand awareness and support personal growth initiatives. As a member of our...

  • Global Product Strategist

    3 weeks ago

    Calgary, Alberta, Canada Internetwork Expert Full time

    Drive Innovation in Product MarketingWe're seeking a highly motivated Global Product Strategist to lead the go-to-market strategy and marketing plan for our solutions at Blackline Safety.About the RoleThis is an exciting opportunity to join our people-driven technology company with a mission to ensure every worker returns home safely. As a Global Product...

  • Chief Financial Strategist

    2 days ago

    Calgary, Alberta, Canada The Alliance Canada Full time

    Ambrose University seeks an experienced Chief Financial Strategist to lead its finance team in Calgary, South West. The ideal candidate will have at least 4-6 years of financial management experience, preferably in a Director-level position at a complex non-profit organization.About the RoleThe Chief Financial Strategist will be responsible for overseeing...

  • Director of Brand Marketing Strategy

    1 month ago

    Calgary, Alberta, Canada Directive Consulting Full time

    About the RoleWe're seeking a highly skilled VP of Brand Marketing to join our team at Directive Consulting. As a key member of our leadership team, you'll be responsible for driving our brand marketing strategy and initiatives to accelerate growth and impact.Key Responsibilities:Owning the entire marketing department and exceeding both proposals held +...

  • Digital Marketing Strategist

    4 weeks ago

    Calgary, Alberta, Canada MVM MEDIA GROUP Full time

    Job DescriptionWe are seeking a highly motivated and organized Digital Marketing Strategist to join our team at MVM MEDIA GROUP.About the RoleThis is a permanent, full-time position working 30-40 hours per week. The ideal candidate will have 1-2 years of experience in digital marketing and will be proficient in conducting online marketing, e-commerce, and...

  • Digital Marketing Strategist

    4 weeks ago

    Calgary, Alberta, Canada Premier Visa and Immigration Services Ltd Full time

    We are seeking a highly skilled Digital Marketing Specialist to join our team at Premier Visa and Immigration Services Ltd. This is an exciting opportunity for a talented individual to drive our digital marketing efforts and contribute to the growth of our business.About the RoleThis role will involve developing and implementing effective communication...

Brand Strategist and Market Insights Director

1 month ago

Calgary, Alberta, Canada Calgary Stampede Full time

About the Calgary Stampede

The Calgary Stampede is a not-for-profit community organization that preserves and promotes our western heritage, cultures, and community spirit with a vision to create a world-class, year-round gathering place for the community. Exemplifying the theme, We're Greatest Together, the Stampede is one of the most respected volunteer-based organizations in the world governed by a Board of Directors with over 2,500 passionate volunteers and 1,200 year-round employees.

As an organization that exists for the benefit of the community, inclusion and equity are woven into our core values of western hospitality, pride of place, integrity, and commitment to the community. The world-class, year-round gathering place we have built for the community also welcomes visitors from around the world and those who are new to the local community. We know that blending diverse cultures with our long-standing traditions makes community spirit thrive.

Position Summary

The Brand Strategist and Market Insights Director is a strategic team member leading the Calgary Stampede's brand initiatives and market research activities to support the marketing activities, business line objectives, and the overall organizational goals. This experienced senior leader will lead our efforts in understanding market dynamics, consumer and B2B insights, and develop brand strategies for execution and results.

This role reports to the Executive Vice President, Brand, Market Development & Employee Services and oversees the application of the brand across various activities, including but not limited to: development of brand marketing campaigns, direction/guidance to support marketing collateral ensuring alignment with brand values and messaging, logo usage review and approvals, development and approvals of merchandise, maintaining Calgary Stampede's list of registered trademarks, and comprehensive market research programs.

This role plays a shared responsibility linking to Calgary Stampede's brand and strategic objectives by developing the organization's brand, its reputation, and how it's represented within the community whether through attracting guests to interact or through continuous storytelling of the brand's commitment and impact in the community.

Roles and Responsibilities

  • Lead the development and execution of brand strategies that align with business objectives, and collaboratively executing brand messaging and identity across all channels to enhance the Calgary Stampede's brand identity and reputation.
  • Lead the development and execution of a strategic and integrated brand marketing campaign with agencies of record.
  • Work with the Manager, Marketing and other departments to outline areas of responsibility for brand objective achievement and support while fostering a culture of creativity and collaboration.
  • Collaborate with cross-functional teams to ensure brand alignment and consistency across all communication channels, including digital and traditional media.
  • Manage and protect the Calgary Stampede brand by enforcing brand guidelines and standards both internally and in the community.
  • Work with legal counsel on issues related to brand and trademarks as required.
  • Design and oversee the execution of quantitative and qualitative research studies, including surveys, focus groups, market analysis, and application of insights.
  • Utilize advanced analytics to interpret market research and data insights to support organizational strategic objectives, brand and reputation objectives, and business line/departmental objectives.
  • Develop and manage brand health tracking systems and KPIs for awareness, perception, brand engagement, and reputation measures.
  • Oversee the planning and execution of brand marketing, events, and sponsorships to strengthen the brand and community engagement.
  • Build and nurture relationships with key stakeholders and community partners to enhance the Calgary Stampede brand's reach and impact.
  • Work closely with Marketing and Communications teams to create year-round brand content that aligns with organizational goals for various channels, including social media, web, internal communications, etc.
  • Lead the development of creative brand assets, including advertising materials, signage, and promotional content.
  • Stay abreast of emerging technologies and marketing techniques to continuously innovate brand strategies.
  • Manage budget(s), including tracking, analyzing opportunities to reduce costs, and producing business cases for investment.
  • Drive comprehensive research and insights programs to understand market dynamics, consumer behaviors, and B2B insights, utilizing both internal resources and external suppliers.
  • Play a pivotal role in managing the organization's brand reputation within the community, including attracting guests and stakeholders, and continuous storytelling of the brand's impact.
  • Continuously monitor and optimize media mix and advertising creatives to ensure campaigns are effective and deliver strong performance, leveraging data-driven insights.
  • Provide regular updates to stakeholders on project progress, milestones achieved, and potential risks or delays, maintaining clear and transparent communication throughout the project lifecycle.
  • Report on marketing-driven KPIs, ensuring stakeholders understand the results and implications for future strategy and initiatives.

Qualifications

  • Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
  • 7-10 years of progressive experience in brand management, marketing, product management, or market insights, preferably in a similar role within the entertainment, hospitality, or events industry.
  • Proven track record of leading and mentoring high-performing teams, fostering a culture of innovation, collaboration, and excellence.
  • Deep understanding of brand development and management principles, with the ability to translate insights into actionable strategies that drive business growth and enhance brand equity.
  • Exceptional project management skills, including the ability to prioritize and manage multiple initiatives simultaneously in a dynamic and fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels, both internally and externally.
  • Strong analytical mindset, with proficiency in data analysis and research methodologies to derive actionable insights and make data-driven decisions.
  • Proficient in using various tools and technologies for market research, data analysis, and brand performance tracking.
  • Creative thinker with a passion for developing innovative and memorable brand activities that resonate with target audiences and drive engagement.
  • Ability to thrive in a dynamic and evolving organization, demonstrating adaptability, resilience, and a proactive approach to problem-solving.
  • Familiarity with the Calgary Stampede and its cultural significance, community impact, and brand heritage.

Estimated Salary: $120,000 - $150,000 per annum, depending on qualifications and experience.

Benefits: The Calgary Stampede offers a unique and exciting work environment, an excellent total compensation package, and the opportunity for advancement and employee training.