Social Media Marketing Manager
4 days ago
We are seeking a highly skilled Social Content and Growth Marketing Manager to join our team at SiriusXM Canada. As a key member of our Marketing team, you will be responsible for developing and executing our social media marketing strategies to drive brand engagement and growth.
Key Responsibilities- Develop and evolve our social strategy to identify new opportunities for customer growth.
- Lead the content strategy, content creation, and content posting for all of SiriusXM Canada's brand social media channels.
- Drive SiriusXM's live capture strategy at events/sponsorships and other experiential marketing initiatives.
- Own day-to-day paid social management and campaign optimizations – bid & budget management, target audience development & refinement, creative iteration, reporting, and measurement.
- Partner with media agencies and internal teams to build automation and scalable tools (e.g., audience automation, creative optimization, campaign building, performance reporting, and forecasting).
- Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving acquisition and engagement KPIs.
- Own the tracking, attribution, and measurement of digital media performance metrics (ROAS, incrementality, lift, etc.) using a combination of in-house and third-party data.
- Own campaign reporting and communication of progress toward digital media performance targets.
- Manage external partners (agencies, account partners, vendors) to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other SiriusXM Canada teams.
- Bachelor's degree in Communications, Marketing, Business, or New Media.
- 5-7 years of experience managing, scaling, and overseeing social media strategy and performance marketing in channels like Meta, TikTok, Snapchat, etc.
- Strong knowledge of social publishing tools (i.e. Hootsuite), measurement tools (i.e. Kochava and Branch), or social listening services (i.e. Meltwater, Sprout, etc.).
- Expert knowledge of Canva or other design/editing tools.
- High attention to detail and the ability to set and hit aggressive growth goals and targets.
- Ability to thrive within a dynamic, high-stakes but incredibly supportive team.
- Clear, concise communication style and comfort working with a diverse group of people.
- Highly analytical and data-driven with a strong proficiency in Excel/Google Sheets (must love pivot tables).
- Passion for content, keeps a pulse on social media and cultural trends.
- Growth mindset and feel energized and motivated to hit KPIs and benchmarks.
- Ability to travel and work irregular hours as required.
- Fluency in the French language and/or understanding the Quebec market is a major asset.
SiriusXM Canada is committed to equity in employment and programming.
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