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Social Media Marketing Manager

2 months ago

Toronto, Ontario, Canada SiriusXM Full time
About the Role

We are seeking a highly skilled Social Content and Growth Marketing Manager to join our team at SiriusXM Canada. As a key member of our Marketing team, you will be responsible for developing and executing our social media marketing strategies to drive brand engagement and growth.

Key Responsibilities
  • Develop and evolve our social strategy to identify new opportunities for customer growth.
  • Lead the content strategy, content creation, and content posting for all of SiriusXM Canada's brand social media channels.
  • Drive our live capture strategy at events/sponsorships and other experiential marketing initiatives.
  • Own day-to-day paid social management and campaign optimizations.
  • Partner with media agencies and internal teams to build automation and scalable tools.
  • Partner with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative.
  • Own the tracking, attribution, and measurement of digital media performance metrics.
  • Manage external partners to improve performance and explore new platform opportunities.
Requirements
  • Bachelor's degree in Communications, Marketing, Business, or New Media.
  • 5-7 years of experience managing, scaling, and overseeing social media strategy and performance marketing.
  • Strong knowledge of social publishing tools, measurement tools, and social listening services.
  • Expert knowledge of Canva or other design/editing tools.
  • High attention to detail and ability to set and hit aggressive growth goals and targets.
  • Ability to thrive within a dynamic, high-stakes team.
  • Clear, concise communication style and comfort working with a diverse group of people.
  • Highly analytical and data-driven with a strong proficiency in Excel/Google Sheets.
  • Passion for content and ability to keep a pulse on social media and cultural trends.
  • Growth mindset and ability to hit KPIs and benchmarks.
  • Ability to travel and work irregular hours as required.
  • Fluency in the French language and/or understanding of the Quebec market is a major asset.
About SiriusXM Canada

SiriusXM Canada is committed to equity in employment and programming. We are a dynamic and supportive team that prioritizes community, flexibility, innovation, and equity. If you are passionate about creating engaging content and driving brand growth, we encourage you to apply for this exciting opportunity.