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Social Media Marketing Manager

2 months ago

Toronto, Ontario, Canada SiriusXM Canada Full time
About the Role

We are seeking a highly skilled and strategic Social Content and Growth Marketing Manager to join our team at SiriusXM Canada. As a key member of our Marketing team, you will play a crucial role in developing and executing our social media marketing strategies for the corporate brand.

Responsibilities
  • Develop and evolve our social strategy, identifying new opportunities for customer growth and engagement.
  • Lead the content strategy, content creation, and content posting for all of SiriusXM Canada's brand social media channels.
  • Drive our live capture strategy at events and sponsorships, and other experiential marketing initiatives.
  • Own day-to-day paid social management and campaign optimizations, including bid and budget management, target audience development and refinement, creative iteration, reporting, and measurement.
  • Partner with media agencies and internal teams to build automation and scalable tools for audience automation, creative optimization, campaign building, performance reporting, and forecasting.
  • Collaborate with the brand and creative teams to concept, produce, refine, and iterate thumb-stopping performance branding creative that tells our brand story while achieving acquisition and engagement KPIs.
  • Own the tracking, attribution, and measurement of digital media performance metrics, using a combination of in-house and third-party data.
  • Manage external partners to improve performance, explore new platform opportunities, secure access to beta features, and provide value to other SiriusXM Canada teams.
Requirements
  • Bachelor's degree in Communications, Marketing, Business, or New Media.
  • At least 5 years of experience managing, scaling, and overseeing social media strategy and performance marketing in channels like Meta, TikTok, Snapchat, etc.
  • Strong knowledge of social publishing tools, measurement tools, and social listening services.
  • Expert knowledge of Canva or other design/editing tools.
  • Experience with photography and video production is a plus.
  • High attention to detail and the ability to set and hit aggressive growth goals and targets.
  • Ability to thrive within a dynamic, high-stakes but incredibly supportive team.
  • Clear, concise communication style and comfort working with a diverse group of people.
  • Highly analytical and data-driven with a strong proficiency in Excel/Google Sheets.
  • Passion for content and staying up-to-date on social media and cultural trends.
  • Growth mindset and ability to hit KPIs and benchmarks.
  • Fluency in the French language and/or understanding of the Quebec market is a major asset.