Senior Brand Director

2 weeks ago


Montreal, Quebec, Canada Nestlé SA Full time
Job Summary:

We are seeking a seasoned Senior Brand Director to lead our Business-to-Consumer (B2C) Sales Strategy. As a key member of our local Management Team, you will drive our B2C business results and brand image by translating our global commercial strategy into the local market and ensuring a seamless omnichannel consumer experience across all B2C touchpoints.

Key Responsibilities:

• Develop and implement an omnichannel B2C strategy based on data and insights

• Collaborate with various Nespresso channels to deliver a consistent omnichannel consumer experience and facilitate effective customer feedback

• Establish partnerships with key Trade partners to drive strategic presence and channel growth

• Drive the continuous assessment and expansion of our Boutiques network

• Define and implement an e-commerce strategy to accelerate online acquisition of B2C customers

• Monitor performance of B2C channels and make decisions for further improvement

• Define and implement an e-business Route-to-Market strategy in line with business strategy and omnichannel approach

• Identify commercial opportunities to foster sustainable growth in B2C channels

Department and Management Responsibilities:

• Drive the overall organization's business results by making tactical and strategic decisions

• Act as a spokesperson within the organization and in the Management Team, responsible for the department's results

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