Strategic Channel Marketing Leader

3 days ago

Toronto, Ontario, Canada Lantic Inc. Full time
Channel Marketing Manager Role

Why Lantic?
Lantic Inc. is a leading company that strives to be a great company to partner with, work for, and invest in, offering a best-in-class portfolio of natural sweetener solutions. With over 130 years of experience, we have proven our commitment to creating lasting brand connections and long-term business partnerships.

What's in it for you?
Joining the Lantic team offers a dynamic, inclusive, and passionate work environment, with a wide range of perks, including competitive compensation, comprehensive benefits, employee share purchase plans, career pathing opportunities, and a wellness-focused flexible work environment.

Summary:
Lantic is currently recruiting for the position of Channel Marketing Manager, based at our Toronto offices. The Channel Marketing Manager will have a high level of engagement and exposure throughout the organization, providing opportunities for future growth. The incumbent is responsible for leading the marketing function for the Sugar segment and corporate branding, with a team of direct reports and agency partner relationships.

Responsibilities:
  • Develop meaningful value propositions that resonate with targeted audiences.
  • Craft and deliver meaningful messages and content across relevant platforms.
  • Collaborate with the sales team to deliver impactful business reviews.
  • Create and launch digital services to enhance the value proposition.
  • Partner with the sales team to facilitate the commercial annual business plan.
  • Lead analysts to deliver insight and regular reporting of volume, revenue, and pricing.
  • Craft strategy to evolve and enhance reporting and analytics.
  • Be the primary steward of our product brands.
  • Evolving brand guidelines and packaging.
  • Drive harmonization across manufacturing sites.
  • Create a process for SKU rationalization.
  • Manage our corporate brand.
  • Evolving brand guidelines, on-line presence, and content.

Qualifications and Professional Experience:
Required qualifications include a bachelor's degree in a related field and 8+ years of experience in marketing, with B2B marketing experience, experience in the Food/FMCG industries, exceptional communication skills, and experience with business analytics.

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