Strategic Marketing Leader
1 month ago
As a seasoned marketing professional, you will lead the development and execution of marketing strategies to drive business growth and customer acquisition for BMO Wealth Management. This role requires a deep understanding of branding, positioning, marketing communications, digital media, and consumer insights.
Key Responsibilities- Develop and implement marketing strategies to achieve aggressive growth targets across channels, including branch and digital.
- Build and execute targeted and segmented external marketing strategies and programs to build the client base, increase revenues, and grow market share.
- Drive the strategy, concept development, and successful execution of traditional, interactive, and cross-marketing initiatives to target segments.
- Ensure the appropriate strategic mix of all marketing communications elements and ensure cost effectiveness, efficiency, and implementation of all marketing activities.
- Lead the annual digital acquisition advertising planning for Wealth Marketing and partner with MarTech stakeholders to develop and expand our capabilities and strategies through technology-focused projects.
- 10+ years of related industry experience, with an MBA an asset.
- Multi-channel marketing experience and ability to leverage a deep understanding of branding, positioning, marketing communications, digital media, MarTech, segmentation, data mining, and consumer insights.
- Excellent interpersonal and diplomacy skills with the ability to communicate effectively with senior management and peers.
- Exceptional strategic thinker and project leadership skills with demonstrated success in developing and implementing sound marketing strategies with clearly defined goals and objectives.
- Ability to integrate into the culture of the organization and work effectively as a business partner with the senior management team.
BMO Financial Group offers a total compensation package that includes performance-based incentives, discretionary bonuses, and other perks and rewards. We also offer health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.
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