Digital Content Strategist

3 days ago

Vancouver, British Columbia, Canada PHSA Full time
Job Title: Strategist, Web Content

About the Role:

We are seeking a highly skilled Strategist, Web Content to join our Communications Web Strategy team. As a key member of our team, you will be responsible for overseeing a portfolio of websites, working in partnership with technical teams, and supporting the renewal of our websites in a new cloud-based Drupal environment.

Key Responsibilities:

  • Lead content strategy, planning, and development for a suite of websites in an assigned portfolio, identifying opportunities for content improvements with a user-centric focus.
  • Maintain governance processes and ensure websites are supporting program goals, working with website sponsors and senior and executive leaders and communications team members across programs.
  • Edit or rewrite existing web content and write content from scratch for new web sections, working with program leaders and other subject matter experts.
  • Oversee training, support, and coaching for web content creators and distributed authors in the assigned portfolio of websites.
  • Track site success metrics, quantifying and measuring feedback to report progress, trending issues, risks, and outcomes based on the websites' goals.

Requirements:

  • A level of education, training, and experience equivalent to a bachelor's degree in a relevant field of study such as User Experience Design, Communications, and Journalism, plus a minimum of five (5) years of recent related experience managing web content for multiple target audiences.
  • Experience writing and editing content for the web, and an advanced knowledge of style guides and grammar.
  • Practicing user experience design activities, planning, and managing web properties, including experience in guiding information architecture and content strategy.
  • Using content management systems, ideally Drupal and SharePoint.
  • Teaching or demonstrating web content best practices to others.
  • A content optimization tool such as Site Improve to assess and improve website content.

Preferred Qualifications:

  • Commitment to upholding the shared responsibility of creating lasting and meaningful reconciliation in Canada as per TRC and BC's Declaration on the Rights of Indigenous Peoples Act.
  • Knowledge of social, economic, political, and historical realities of settler colonialism on Indigenous Peoples and familiarity with addressing Indigenous-specific anti-racism, anti-racism, and Indigenous Cultural Safety and foundational documents and legislative commitments.
  • Commitment to cultural humility, anti-racism, and honoring diverse forms of knowledge and experience in your work.
  • Solid understanding of advanced accessibility best practices for WCAG AA compliance.
  • Demonstrated proficiency with Google Analytics and expertise with data analysis and interpretation.
  • Excellent interpersonal and communications skills (verbal and written), including the ability to handle highly confidential and sensitive issues with tact and diplomacy.
  • Excellent problem-solving and decision-making skills.
  • Ability to work independently and as part of a team.
  • Ability to establish and maintain effective working relationships with members of the health authority, as well as the ability to explain strategic web writing skills to staff with different abilities and aptitudes for technology and levels of commitment.
  • Excellent time management skills and an ability to prioritize workload, shifting attention among dynamic tasks and priorities.
  • Exceptional attention to detail and the ability to work under pressure in a fast-paced, deadline-driven environment.

About PHSA:

Every PHSA employee enables the best possible patient care for our patients and their families. Whether you are providing direct care, conducting research, or making it possible for others to do their work, you impact the lives of British Columbians today and in the future. That's why we're focused on your care too – offering health, wellness, development programs to support you – at work and at home.

Join one of BC's largest employers with province-wide programs, services, and operations – offering vast opportunities for growth, development, and recognition programs that honour the commitment and contribution of all employees.

Access to professional development opportunities through our in-house training programs, including +2,000 courses, such as our San'yas Indigenous Cultural Safety Training course, or Core Linx for Leadership roles.

Enjoy a comprehensive benefits package, including municipal pension plan, and psychological health & safety programs and holistic wellness resources.

Annual statutory holidays (13) with generous vacation entitlement and accruement.

PHSA is a remote work-friendly employer, welcoming flexible work options to support our people (eligibility may vary, depending on position).

Access to WorkPerks, a premium discount program offering a wide range of local and national discounts on electronics, entertainment, dining, travel, wellness, apparel, and more.

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