Digital Marketing Strategist
7 days ago
Kipling Media is a Vancouver-based digital marketing agency that specializes in performance marketing, modern-day storytelling, public relations, and creative brand building. Our team excels at meeting clients where they're at and guiding them toward digital success.
Job OverviewWe are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for planning, organizing, and executing data-driven marketing campaigns across various digital platforms.
Key Responsibilities- Develop and Implement Audience-Specific Content Strategy
- Work with the marketing and sales teams to develop a steady flow of content ideas aligned with our target audiences
- Collaborate with the marketing team, design team, and development team to identify subjects for content pieces
- Write, Edit, and Refine Digital Copy
- Draft and disseminate technical, industry, and topic-specific content to educate and influence sales prospects, strategic partners, and existing customers
- Optimize and Revise Dated Content
- Share content on social media and via email to boost brand awareness and engage with our audience
- Create Content for Various Platforms
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions
- Stay up-to-date with the latest trends and changes with SEO and major search engines
- 2-3 years of experience in performance marketing or a related field
- Proven track record of managing and optimizing PPC, display, and social media advertising campaigns
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Proven track record in website and marketing analytics tools
- Experience with marketing automation and CRM tools
- Excellent verbal and written communication skills in English (native level)
- Strong organizational skills and attention to detail
- Ability to work on-site with our team and collaborate effectively in a fast-paced environment
- A creative edge with the ability to think outside the box and contribute innovative ideas
- Google Ads Certification - Search and Display
- Meta Certifications (Media Planning, Media Buying, Digital Marketing)
- SEO Certifications
- Programmatic Certifications
- Opportunity to work with a talented, high-performing, and passionate team
- Continuous learning and professional development opportunities
- Engaging and collaborative work environment
- Exciting and diverse range of client projects
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