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Digital Marketing Strategist

2 months ago

Vancouver, British Columbia, Canada kipling media Full time
About Us

Kipling Media is a Vancouver-based digital marketing agency that specializes in performance marketing, modern-day storytelling, public relations, and creative brand building. Our team excels at meeting clients where they're at and guiding them toward digital success.

Job Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for planning, organizing, and executing data-driven marketing campaigns across various digital platforms. Your analytical skills and creative insights will help drive growth and optimize our clients' marketing efforts.

Key Responsibilities
  • Develop and Implement Audience-Specific Content Strategies
  • Work with the marketing and sales teams to develop a steady flow of content ideas aligned with our target audiences
  • Collaborate with the marketing team, design team, and development team to identify subjects for content pieces (typically short and long-form written, with potential for video)
  • Write, Edit, and Refine Digital Copy
  • Draft and regularly disseminate technical, industry, and topic-specific content to educate and influence sales prospects, strategic partners, and existing customers
  • Optimize and Revise Dated Content
  • Share content on various platforms to boost brand awareness and engage with our audience
  • Manage and Improve Organic Search Engine Performance
  • Stay up-to-date with the latest trends and changes with SEO and major search engines
Requirements
  • 2-3 years of experience in performance marketing or a related field
  • Proven track record of managing and optimizing PPC, display, and social media advertising campaigns
  • Strong analytical skills with the ability to interpret data and generate actionable insights
  • Proven track record in website and marketing analytics tools
  • Experience with marketing automation and CRM tools
  • Excellent verbal and written communication skills in English (native level)
  • Strong organizational skills and attention to detail
  • A creative edge with the ability to think outside the box and contribute innovative ideas
Preferred Certifications
  • Google Ads Certification - Search and Display
  • Meta Certifications (Media Planning, Media Buying, Digital Marketing)
  • SEO Certifications
  • Programmatic Certifications
Why Kipling Media
  • Opportunity to work with a talented, high-performing, and passionate team
  • Continuous learning and professional development opportunities
  • Engaging and collaborative work environment
  • Exciting and diverse range of client projects