Digital Growth Strategist

4 days ago


Vancouver, British Columbia, Canada SiteMax Systems Inc. Full time
About the Role

We are seeking a highly skilled Digital Growth Strategist to join our team at SiteMax Systems Inc. as a Demand Generation Manager. This is an exciting opportunity to drive business growth and contribute to the company's success.

Key Responsibilities
  • Develop and execute multi-channel marketing campaigns to drive pipeline growth and revenue for our products.
  • Collaborate with the sales team to ensure alignment on target accounts, messaging, and lead follow-up.
  • Utilize marketing automation tools to build and optimize lead nurturing workflows.
  • Analyze and report on campaign performance, making data-driven decisions to optimize results.
  • Manage the demand generation budget and allocate resources effectively to maximize ROI.
  • Conduct market research to identify trends, competitive landscape, and potential opportunities.
  • Develop and maintain a content calendar to support demand generation efforts, working closely with content creators.
  • Monitor and optimize the lead funnel, from initial contact through to conversion and handoff to sales.
  • Stay up-to-date with industry best practices and emerging trends in demand generation and digital marketing.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3-5 years of experience in demand generation, digital marketing, or a similar role.
  • Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau).
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively across teams and manage multiple projects simultaneously.
  • Experience with ABM (Account-Based Marketing) strategies and tools is a plus.
  • Knowledge of SEO, PPC, and content marketing best practices.
  • Strong project management skills with attention to detail.
Preferred Qualifications
  • Master's degree in Marketing, Business Administration, or a related field.
  • Experience in a SaaS or technology company.
  • Familiarity with lead scoring and grading methodologies.
  • Certification in Google Ads, HubSpot, or similar platforms.
  • Demonstrated success in driving pipeline and revenue growth through demand generation efforts.
About SiteMax Systems Inc.

SiteMax Systems Inc. is a leading provider of construction management software solutions. We are a young, vibrant, and passionate team of business developers, engineers, and industry professionals, with a genuine connection to our product and customers. We maintain a vibrant culture driven by our work ethic, collaboration, support, innovation, and design, where you will be surrounded by individuals who can mentor you and create pathways for success.



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