Product Marketing Director: Ad Effectiveness Solutions

3 weeks ago


Toronto, Ontario, Canada Dynata Full time

Product Marketing Director: Ad Effectiveness Solutions

About the Role

We are seeking an experienced product marketing leader to drive the growth of our ad effectiveness products. The successful candidate will be responsible for building our product portfolio, defining go-to-market strategies, and creating sales enablement collateral.

Key Responsibilities

  1. Product Narrative Development: Develop a compelling product narrative that resonates with customers and drives business growth.
  2. Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new products, including positioning, value proposition, and messaging.
  3. Sales Enablement: Create sales enablement collateral, including case studies and tools, to educate sales teams on our products and solutions.
  4. New Product Launch: Lead the launch of new products, from strategy to execution.
  5. KPI Development: Develop and implement programs to achieve key performance indicators (KPIs) and drive business growth.

About You

  1. Education: Bachelor's degree, MBA preferred.
  2. Experience: 8-10+ years of relevant product marketing experience in high-growth B2B technology or SaaS platforms.
  3. Skills: Excellent written, verbal, interpersonal, and presentation skills, with a natural ability to collaborate and drive tactical execution.

About Dynata

Dynata is a leading provider of first-party data and insights, committed to fostering an inclusive and accessible work environment. We welcome applications from diverse candidates and offer accommodations for all aspects of the selection process.



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