Global Marketing Director

6 days ago

Old Toronto, Ontario, Canada TalentSphere Staffing Solutions Full time

{"h1": "Director of Marketing International Business", "p": "At TalentSphere Staffing Solutions, we are seeking an experienced Director of Marketing International Business to lead the development and execution of a global marketing strategy. This role is pivotal in driving brand visibility, credibility, and customer engagement through strategic planning, digital media, and innovative marketing practices. The ideal candidate will possess a deep understanding of global marketing dynamics, digital advertising, and e-commerce to drive performance and achieve business goals on an international scale.", "h3": "Key Responsibilities:", "ul": [{"li": "Develop and execute a comprehensive global marketing strategy to establish and grow the Canadian brand internationally."}, {"li": "Build and enhance the brand's visibility and credibility across global markets through strategic marketing initiatives."}, {"li": "Oversee digital media planning and buying to optimize ad spend and campaign performance across various digital platforms."}, {"li": "Implement and manage end-to-end digital campaigns, ensuring alignment with global marketing objectives."}, {"li": "Develop and maintain a global brand presence through effective digital marketing tactics and strategic partnerships."}, {"li": "Oversee the development and optimization of the global website and e-commerce platforms to drive traffic, conversions, and customer satisfaction."}, {"li": "Lead customer journey mapping efforts to understand and enhance the customer experience from acquisition to retention."}, {"li": "Plan and execute digital advertising strategies to generate quality leads for the sales team and drive business growth."}, {"li": "Monitor, analyze, and report on campaign performance to assess effectiveness and optimize marketing strategies."}, {"li": "Provide regular updates and insights to senior management on marketing performance and strategic recommendations."}, {"li": "Manage relationships with social media platforms, agencies, and influencers to drive brand engagement and visibility."}, {"li": "Oversee influencer marketing programs to leverage partnerships for enhanced brand reach and impact."}, {"li": "Develop and implement SEO strategies to improve organic search performance and drive traffic to the global website."}, {"li": "Monitor and enhance organic performance to ensure high visibility and ranking in search engine results."}, {"li": "Conduct customer surveys to gather feedback and insights, driving improvements in marketing strategies and customer support."}, {"li": "Implement customer support initiatives to enhance the overall customer experience and satisfaction."}, {"li": "Lead, mentor, and develop the marketing team, fostering a culture of innovation and high performance."}, {"li": "Ensure team members are equipped with the skills and resources needed to achieve marketing objectives."}], "h3": "Skills and Qualifications:", "ul": [{"li": "Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred."}, {"li": "15+ years of experience in global marketing, with a proven track record in digital media, ecommerce, and brand management."}, {"li": "Strong understanding of international marketing strategies, digital advertising, and e-commerce best practices."}, {"li": "Demonstrated experience in managing end-to-end digital campaigns and driving performance metrics."}, {"li": "Proficiency in SEO strategies, social media management, and influencer marketing."}, {"li": "Excellent analytical skills with the ability to interpret data and make data-driven decisions."}, {"li": "Strong leadership and team management skills, with the ability to inspire and develop a high performing team."}, {"li": "Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams and global stakeholders."}]

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