Senior Account Executive

2 months ago


Vancouver, British Columbia, Canada Petal Full time
About the Role

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient. As a Senior Account Executive, you will be responsible for pioneering market expansion and client development in British Columbia for Petal's portfolio of SaaS solutions.

Your Responsibilities
  • Drive revenue, adoption, and market penetration for enterprise accounts in the healthcare sector in your assigned territory;
  • Leverage your existing database of contacts to prospect high-potential opportunities and build relationships with key hospital players to jumpstart pipeline development;
  • Develop and execute on account-based strategies from scratch to drive pipeline creation and establish a strong client base;
  • Travel within an assigned territory to conduct face-to-face meetings, demos, and discovery sessions with potential customers;
  • Help customers achieve their goals by understanding the foundation of their needs and successfully articulating compelling value proposition and ROI;
  • Identify, address, and overcome potential buying obstacles unique to the healthcare sector in British Columbia;
  • Clearly articulate and demonstrate our value proposition, positioning Petal as the clear number one choice for prospects;
  • Communicate and collaborate cross-functionally with sales engineering for solutions modelling, as well as with inside sales, customer success and marketing teams to uncover new opportunities and drive success;
  • Grow your network and Petal's brand awareness by attending conferences, workshops and industry events;
  • Maintain detailed and up-to-date records of daily activities in Salesforce CRM to track progress.
Your Profile

We are looking for a tech-savvy, self-motivated sales professional with a proven ability to drive new business. If you have:

  • 10+ years of experience, with a minimum of 5 years of experience in B2B sales in the healthcare technology industry;
  • Experience in enterprise SaaS software selling;
  • A demonstrated track record of prospecting, qualifying, and closing sales, consistently achieving quota expectations through proactive lead generation and strategic relationship-building efforts;
  • The flexibility and willingness to travel and work on the road, engaging directly with potential clients to drive business growth and foster relationships;
  • Excellent relationship building and negotiation skills, enabling you to cultivate strong connections with prospects at all organizational levels and tailor your sales approach to each persona's specific needs;
  • Strong verbal and written communication skills, including the ability to deliver compelling presentations that effectively articulate the value proposition of our solutions and drive conversion;
  • A resilient entrepreneurial spirit and a high degree of autonomy, empowering you to thrive in a fast-paced sales environment, where initiative and innovation are valued;
  • Proficiency in both English (spoken, written, and read) is required.
About Petal

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.

Our Benefits
  • A signing bonus of $1,000 for your remote work set-up;
  • Variable compensation plan on top of a competitive base salary;
  • 4 to 6 weeks of vacation per year;
  • 5 paid personal days per year;
  • A group RRSP / DPSP plan with employer contribution;
  • A complete group insurance plan, from day 1;
  • An annual wellness allowance;
  • Access to the Lumino Health telehealth application;
  • Flexible work hours and more.


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