Strategic Marketing Director

3 weeks ago

Toronto, Ontario, Canada BDO Full time

Transformative Marketing Leadership

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a high priority on your personal and professional growth.

Your Opportunity

As our Strategic Marketing Director, you will be instrumental in reshaping our market presence and driving innovation ahead of industry demands. You will play a pivotal role in positioning BDO Canada as a market leader, shaping future trends, and meeting the evolving needs of our clients.

As our Strategic Marketing Director, you will be responsible for the delivery and execution of our Brand, clients and go-to-markets strategy. You will provide foresight, development, implementation, and evaluation of a comprehensive marketing infrastructure that advances our mission, vision, and values.

Your Key Responsibilities

  • Collaborate across the organization to synthesize and integrate brand, market, target client and business/service line needs into our marketing activities.
  • Lead the development, execution, refinement and communication of our comprehensive marketing strategy aligned with our mission, vision, and values.
  • Utilize market insights and data to anticipate future trends and market behavior, ensuring our marketing efforts remain agile and responsive.
  • Cultivate a culture of continuous innovation and collaboration within the marketing team, encouraging experimentation and creativity to drive growth and market differentiation.
  • Champion new approaches, technologies, and methodologies to stay ahead of the competition.
  • Establish yourself as a national thought leader in marketing, shaping the direction of future industry trends and best practices.
  • You will lead a highly effective and efficient marketing team delivering enterprise solutions and impactful employee experiences supported by collaborative internal and external partnerships.
  • Build strategic partnerships and collaborations to amplify our brand presence and influence in the market.
  • Drive cross-functional alignment to ensure cohesive and integrated marketing efforts.
  • Collaborate with stakeholders to identify marketing needs and opportunities, designing and implementing customized marketing programs to drive business growth and revenue.
  • You will ensure that BDO's marketing programs are compliant with all relevant regulations and laws, such as those related to privacy and inclusion, equity and diversity.
  • Define key performance metrics and regularly report on marketing effectiveness, budget utilization, and ROI.
  • Develop and execute strategies for managing digital assets, including social media platforms and website, to enhance brand presence and engagement.
  • Utilize data analytics and market research to project a profound understanding of clients' needs and preferences, incorporating client engagement, feedback mechanisms, and satisfaction metrics such as Net Promoter Score (NPS).

How We Define Success

  • You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
  • You understand your client's industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high-quality work
  • You identify, recommend, and are focused on effective service delivery to your clients
  • You share in an inclusive and engaging work environment that develops, retains & attracts talent
  • You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
  • You grow your expertise through learning and professional development.

Your Experience and Education

  • You bring proven leadership in taking an organization to the next level of growth with demonstrated successful execution while operating in complex and fluid environments with multiple stakeholders.
  • You are an expert in people-centered design and create followership and buy-in with your passion.
  • You have a successful record of results leading the marketing function of a large, multi-faceted professional services or comparable organization.
  • You have an ability to interpret, prepare and communicate key messages in a clear, concise and compelling manner.
  • You are a data-driven individual who generates and executes ideas at strategic and tactical levels.
  • You bring 15+ years of demonstrated experience building, designing, and implementing enterprise-wide client and markets strategies, teams and programs, five of which are in a strategic leadership capacity.
  • You have a track record of coaching a high-performing, collaborative team in a fast-paced, service-driven environment with proven ability to lead a large, geographically dispersed team.
  • You demonstrate a service mind-set and highest standards of ethics, integrity and professionalism.
  • You bring extensive experience building innovative, forward-thinking strategies that contribute to a strong high-performing learning culture.
  • You hold a university degree ideally supplemented by a recognized designation, certification or Masters/Ph.D.
  • You have a demonstrated track record of successfully building and elevating a brand to top-tier status through strategic positioning, innovative marketing campaigns, and consistent brand messaging across multiple channels.

  • Influencer Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada North Strategic Full time

    Job Title: Account Director, Influencer MarketingAt North Strategic, we're seeking a seasoned Account Director to lead our influencer marketing practice. As a key member of our team, you'll be responsible for developing and executing innovative influencer marketing strategies that drive results for our clients.About the Role:Lead the development and...

  • Influencer Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada North Strategic Full time

    Job Title: PR Account Director, Influencer MarketingJob Summary:We are seeking a seasoned PR Account Director to lead our influencer marketing practice. As a key member of our team, you will be responsible for developing and executing strategic influencer marketing campaigns that drive business results for our clients.Key Responsibilities:Lead the...

  • Influencer Marketing Director

    4 weeks ago

    Old Toronto, Ontario, Canada North Strategic Full time

    Job Title: PR Account Director, Influencer MarketingAt North Strategic, we're seeking a seasoned PR Account Director to lead our influencer marketing practice. As a key member of our team, you'll be responsible for developing and executing integrated strategies that drive business results for our clients.About the RoleLead a team of experienced professionals...

  • Influencer Marketing Director

    4 weeks ago

    Old Toronto, Ontario, Canada North Strategic Full time

    Job Title: PR Account Director, Influencer MarketingAt North Strategic, we're seeking a seasoned PR Account Director to lead our influencer marketing practice. As a key member of our team, you'll be responsible for developing and executing integrated strategies that drive business results for our clients.About the RoleLead a team of experienced professionals...

  • PR Account Director, Influencer Marketing Specialist

    4 weeks ago

    Old Toronto, Ontario, Canada North Strategic Full time

    Unlock Your Potential as a PR Account Director, Influencer MarketingAt North Strategic, we're revolutionizing the industry with our innovative approach to PR, influencer, social, and digital marketing. As a PR Account Director, Influencer Marketing, you'll play a key role in driving our success.About the RoleWe're seeking a seasoned PR professional with a...

  • Influencer Marketing Director

    4 weeks ago

    Old Toronto, Ontario, Canada North Strategic Full time

    Job Title: Influencer Marketing DirectorWe are seeking an experienced Influencer Marketing Director to join our team at North Strategic. As a key member of our agency, you will be responsible for leading our influencer marketing practice and developing integrated strategies for our clients.The ideal candidate will have a strong background in influencer...

  • Senior Influencer Marketing Director

    1 month ago

    Old Toronto, Ontario, Canada North Strategic Full time

    Unlock Your Potential as a Senior Influencer Marketing DirectorJoin North Strategic, a leading Canadian agency, as a Senior Influencer Marketing Director and take your career to the next level. As a seasoned professional with 8-10 years of experience in the influencer, digital, and social space, you will have the opportunity to develop integrated strategies...

  • Senior Influencer Marketing Director

    1 month ago

    Old Toronto, Ontario, Canada North Strategic Full time

    Unlock Your Potential as a Senior Influencer Marketing DirectorJoin North Strategic, a leading Canadian agency, as a Senior Influencer Marketing Director and take your career to the next level. As a seasoned professional with 8-10 years of experience in the influencer, digital, and social space, you will have the opportunity to develop integrated strategies...

  • Senior Influencer Marketing Director

    2 months ago

    Old Toronto, Ontario, Canada North Strategic Full time

    Job DescriptionJob Title: Senior Influencer Marketing DirectorJob Summary:We are seeking a highly experienced and skilled Senior Influencer Marketing Director to join our team at North Strategic. As a key member of our influencer marketing practice, you will be responsible for leading our influencer marketing efforts and developing strategic plans to drive...

  • Senior Influencer Marketing Director

    2 months ago

    Old Toronto, Ontario, Canada North Strategic Full time

    Job DescriptionJob Title: Senior Influencer Marketing DirectorJob Summary:We are seeking a highly experienced and skilled Senior Influencer Marketing Director to join our team at North Strategic. As a key member of our influencer marketing practice, you will be responsible for leading our influencer marketing efforts and developing strategic plans to drive...

  • Senior PR Director, Influencer Marketing Expert

    3 weeks ago

    Old Toronto, Ontario, Canada North Strategic Full time

    PR Account Director, Influencer Marketing Role at North StrategicAs a three-time SABRE Canadian Agency of the Year winner, North has achieved unparalleled success since its inception in 2011. Our innovative approach to PR, influencer, social, and digital has solidified our position as a leader in the industry.Key Responsibilities:* Develop and execute...

  • Strategic Marketing Director

    2 days ago

    Toronto, Ontario, Canada Ontario Inc Full time

    Job Title:Strategic Marketing DirectorAbout the Role:We are seeking an experienced Strategic Marketing Director to lead our marketing efforts and drive business growth at Ontario Inc. In this role, you will be responsible for developing and implementing strategic marketing plans that align with our company's goals.Key Responsibilities:Develop and implement...

  • Strategic Marketing Director

    3 weeks ago

    Toronto, Ontario, Canada C. C. FINCH ALBION INC. Full time

    C. C. Finch Albion Inc. is seeking a highly skilled Strategic Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in marketing and a proven track record of success in developing and executing strategic marketing plans.The Strategic Marketing Director will be responsible for:Developing...

  • Strategic Marketing Director

    3 weeks ago

    Toronto, Ontario, Canada TOMATO PRODUCE Full time

    We are seeking a highly skilled Strategic Marketing Director to join our team at TOMATO PRODUCE. In this role, you will be responsible for allocating resources to implement organizational policies and programs, authorizing the establishment of major departments, and coordinating the work of regions and divisions.The ideal candidate will have a Bachelor's...

  • Strategic Marketing Director

    3 days ago

    Toronto, Ontario, Canada Uforse Education Group Inc. Full time

    **Job Overview**We are seeking a skilled Strategic Marketing Director to join our team at Uforse Education Group Inc.About the Role:Analyze market research data to inform business decisions and improve marketing strategiesDirect marketing campaigns and oversee the production of educational programsPlan budgets, develop promotional materials, and manage...

  • Senior Influencer Marketing Director

    4 weeks ago

    Old Toronto, Ontario, Canada North Strategic Full time

    Lead Influencer Marketing and Social Media StrategyNorth Strategic is seeking a seasoned Account Director, Influencer Marketing to lead our influencer and social media practice. As a key member of our team, you will be responsible for developing and executing innovative influencer marketing strategies that drive results for our clients.About the RoleLead the...

  • Influencer Marketing Director

    3 days ago

    Toronto, Ontario, Canada North Strategic Full time

    Job DescriptionAs a seasoned leader in influencer and social/digital marketing, you will take the lead on some of North Strategic's flagship accounts, driving business growth and shaping our influencer practice.We're seeking an entrepreneurial thinker with agency chops who is passionate about the ever-evolving creator landscape. You'll inspire and guide...

  • Strategic Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Up Fundraising Full time

    Job SummaryWe are seeking a highly skilled Strategic Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in marketing and a proven track record of success in developing and executing strategic marketing plans.Key ResponsibilitiesDevelop and execute strategic marketing plans to achieve...

  • Director of Influencer and Social Marketing Strategy

    5 days ago

    Toronto, Ontario, Canada North Strategic Full time

    Job SummaryThe Director of Influencer and Social Marketing Strategy is a leadership role at North Strategic, responsible for shaping the agency's influencer practice. This experienced leader will guide teams to develop bold creative ideas, build deep client relationships, and execute with excellence.Key ResponsibilitiesLeading flagship accounts and shaping...

  • Strategic Marketing Director

    2 days ago

    Toronto, Ontario, Canada ACCESS PERSONNEL RESOURCES INC. Full time

    About the RoleWe are seeking a highly skilled Strategic Marketing Director to join our team at Access Personnel Resources Inc. The ideal candidate will have a strong background in marketing and be able to develop and implement effective communication strategies.