Brand Strategist

6 days ago

Toronto, Ontario, Canada Lyft Full time
About the Role

We are seeking a highly skilled Brand Strategist to join our Marketing team at Lyft. As a key member of our team, you will play a critical role in shaping the future of our brand and driving business growth.

Key Responsibilities
  • Develop and execute strategic marketing plans to drive brand awareness and customer engagement.
  • Collaborate with cross-functional teams to identify business opportunities and develop creative solutions.
  • Conduct market research and analysis to inform marketing strategies and optimize campaign performance.
  • Lead the development of marketing campaigns, including concepting, creative direction, and project management.
  • Work closely with senior management to ensure alignment with business objectives and goals.
  • Stay up-to-date with industry trends and best practices to continuously improve marketing strategies and tactics.
Requirements
  • 5+ years of experience in a brand planning or strategy role.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and presentation skills, with the ability to effectively communicate marketing strategies and results to senior management and cross-functional teams.
  • Ability to work in a fast-paced environment and prioritize multiple projects and deadlines.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.
  • Access to the latest marketing tools and technologies.
About Lyft

Lyft is a transportation network company that is committed to improving people's lives with the world's best transportation. We are a diverse and inclusive company that values creativity, innovation, and collaboration. We are proud to be an equal opportunity employer and welcome applications from diverse candidates.

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