Lead Communications Strategist for Brand Operations

4 weeks ago

Toronto, Ontario, Canada Procter & Gamble Full time

Join the dynamic Brand Operations Team at Procter & Gamble, a cohesive group of skilled media professionals dedicated to enhancing media expertise, developing capabilities, and implementing effective market strategies that drive growth across the P&G brand portfolio.

This role involves close collaboration with various stakeholders, including P&G Canadian brand teams, North American and Global media teams, as well as local agency and media partners.

As a Lead Communications Strategist, you will be responsible for:

  • Identifying and Building Media Capabilities: Enhance in-house media teams to significantly boost media-driven growth.
  • Driving Thought Leadership: Provide insights across key media investment areas, including Linear TV, to achieve optimal results in reach, effectiveness, and efficiency.
  • Managing Centralized Media Operations: Oversee budget management, media stewardship, and agency governance.
  • Facilitating Media Training: Develop and implement training programs to enhance knowledge within P&G.
  • Building Strategic Partnerships: Manage relationships with agencies and key suppliers, exploring new opportunities in the evolving media landscape.
  • Fostering Collaboration: Ensure strong partnerships between P&G category teams, U.S. and Global media teams, and external partners.

Qualifications:

  • Bachelor's Degree preferred.
  • 7+ years of strategic media experience, ideally with a media agency or national advertising client.
  • Strong analytical skills with the ability to connect data with brand objectives.
  • Extensive media planning experience with a comprehensive understanding of various media channels.
  • Proficiency in utilizing industry-standard planning tools and data sets.
  • Strong knowledge of processes and tools used by media buying teams across all platforms, especially TV, programmatic buying, digital, social, and search.
  • Exceptional management skills, capable of balancing multiple priorities and stakeholder needs.
  • Effective communication skills, both verbal and written, to influence and present ideas to senior management.
  • Strong project management abilities with meticulous attention to detail.

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