Senior Marketing Operations Strategist
2 weeks ago
We are seeking a highly skilled Senior Marketing Operations Manager to join our team at Compass Group Canada. As a key member of our marketing operations team, you will be responsible for developing and executing marketing campaigns across email, web, and mobile channels using Salesforce Marketing Cloud (SFMC).
The ideal candidate will have 5+ years of experience in marketing operations, particularly in marketing automation for B2C and B2B markets. You should be an expert in SFMC and have experience with Email Studio, Mobile Studio, Automation Studio, Journey Builder, and Audience Builder.
Key responsibilities include:
- Developing and presenting a comprehensive Marketing Operations strategy to cross-functional teams.
- Collaborating with Product, Growth, and Data teams to align marketing automation workflows with growth objectives and customer journeys.
- Leading the development and execution of marketing campaigns across email, web, and mobile channels using SFMC.
- Creating, optimizing, and maintaining customer journeys, automations, and personalized content in SFMC, including Email Studio, Automation Studio, and Journey Builder.
- Evaluating and managing the marketing tech stack to meet business needs, ensuring smooth integration of tools and platforms.
- Implementing data hygiene best practices and analyzing campaign performance data to drive lifecycle improvements and optimize results.
Compass Group Canada offers a competitive salary range of $100,000 - $120,000 per year, commensurate with experience. We are committed to fostering a diverse and inclusive work environment and encourage applications from qualified candidates. If you're a motivated and detail-oriented individual with excellent analytical and communication skills, we'd love to hear from you.
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