Senior Integrated Marketing Strategist

1 day ago

Mississauga, Ontario, Canada Sandvik Group Full time

Sandvik Group is a leading provider of innovative and sustainable solutions in the field of metal cutting. We are currently seeking an experienced Senior Integrated Marketing Strategist to join our team in Sales Area Americas.

About the Role

We offer a comprehensive compensation package including a retirement savings plan with matching, competitive health, dental, life, and disability benefits, ongoing development, and training. The estimated annual salary for this position is $85,000-$110,000, depending on experience.

Job Description

As a Senior Integrated Marketing Strategist, you will be responsible for creating and executing integrated audience-specific marketing campaigns and activities in the US and Canada to contribute to the achievement of global and local strategic business objectives. You will leverage content to strengthen brand awareness and customer preference, and to generate and nurture leads using a variety of channels to reach customers at all points along the buying journey.

In this position, you will be part of developing and executing campaigns to support local business plans and activities, as well as specific account-based marketing activities in close collaboration with the sales team to contribute to the sales pipeline. You will manage our local media and PR agency relations and coordinate the media and PR plan according to budget in close cooperation with key stakeholders. You will provide comprehensive support for event marketing and you will plan and create social media content and campaigns and publish marketing content on the local website.

The ideal candidate will have at least three years' experience from working in Marketing with a strategic mindset and ability to translate company strategy into marketing plans and activities. You will be used to developing, managing, and optimizing integrated marketing campaigns with a strong data-driven focus on results. Account-based marketing experience is a plus, and you will have exceptional writing and editing skills for both online and print media. You will comfortably handle technical content and it's beneficial with experience from creating marketing content to attract and engage high-tech B2B audiences.

You will also be visually creative and skilled in graphic design as well as in video editing. Thorough knowledge of social media strategies and platforms is expected. Naturally, your communication skills in English are outstanding, both verbally and in writing.

Requirements

A degree in Marketing Communications or related discipline is required. Thorough knowledge of integrated marketing communications tactics is necessary. Working knowledge of demand generation marketing tactics is also required. Insight into tools for marketing automation (preferably Marketo), CRM, Power BI, Google Analytics, Office 365, and applications in the Adobe Creative Suite is beneficial.

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