Media Planning Manager

4 weeks ago

Toronto, Ontario, Canada Mediabrands Full time
Job Title: Media Planning Manager

The Media Planning Manager will play a key role in supervising and managing our integrated media planning product, ensuring seamless execution and flawless delivery. This role requires a strong understanding of media strategies and operating procedures, as well as the ability to lead, mentor, and develop employees.

Key Responsibilities:
  • Develop and implement integrated media plans that meet client objectives and exceed expectations.
  • Lead the preparation and presentation of media plans, proposals, and analysis to clients and internal stakeholders.
  • Maintain stewardship and accountability of media plans, regularly evaluating and monitoring execution.
  • Liaise with internal teams, partner agencies, and other departments to ensure knowledge sharing and collaboration.
  • Ensure media plans adhere to agency values, philosophies, and processes.
  • Lead the preparation and presentation of media opportunity evaluations, trends, and issues of interest to clients.
  • Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring tracking is in place for check-ins as required.
  • Manage and lead a team of employees, providing ongoing performance feedback and support for professional development.
  • Accurately and effectively manage client day-to-day planning requirements, with a strong understanding of client business objectives and KPIs.
  • Inform leadership of potential challenges and opportunities related to client and/or people management.
  • Influence decision-making by encouraging appropriate strategies and benefits of offerings to clients.
  • Participate in additional agency/team projects and new business presentations as required.
  • Oversee financial media control, including purchase authorizations, billing, and budget control reports, ensuring discrepancies are resolved in a timely fashion.
Requirements:
  • Professional or educational background in Marketing and/or Advertising.
  • Manager-level experience in integrated media planning.
  • History of developing positive on-going business relationships with a focus on client service.
  • Ability to develop and foster solid relationships and partnerships, both internally and externally.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
  • Previous experience managing and developing employees.
  • Proactive approach to problem-solving, supporting the team, self-development, etc.
  • Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
  • Curiosity, with a passion for continuous development.
  • Experience with presenting.
  • Excellent communication skills (both written and verbal).
  • Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
  • Ability to travel as required.
About UM:

UM is a global media agency committed to Futureproofing our clients' businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity, and belonging, drive better business outcomes for brands. As the leading global media network in Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of clients including BMO, Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify, and Hershey. UM is the number one agency in Canada, as ranked by RECMA, and the most awarded media agency at the Media Innovation Awards and CMA Awards for the past two years.

What's in it for you?

We offer a range of benefits, including:

  • Generous paid time off with a minimum of 37 paid days off, including vacation and monthly wellness days.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups.

UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to us.

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