Media Planning Manager

4 weeks ago


Toronto, Ontario, Canada Mediabrands Full time

Job Summary

We are seeking a highly skilled Media Planning Manager to join our team at Mediabrands. As a Media Planning Manager, you will be responsible for supervising and managing our integrated media planning product and assuming an active role on the business.

The ideal candidate will have a professional or educational background in Marketing and/or Advertising, with a manager-level of experience in integrated media planning. They will be able to develop and foster solid relationships and partnerships, both internally and externally, and have a proven ability to effectively apply knowledge and insights gained from research resources to media planning.

Key Responsibilities

  • Lead the preparation, writing, and presentation of integrated media plans, proposals, and analysis that satisfy client objectives and go beyond the brief.
  • Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.
  • Liaise and foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure that media and client knowledge is current.
  • Ensure that all media plans adhere to the agency's values, philosophies, and processes.
  • Lead the preparation and presentation of evaluations of media opportunities, media trends, and issues of interest to clients.
  • Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required.
  • Manage and lead a team of employees, effectively communicating agency goals, managing workloads, providing ongoing performance feedback, and supporting professional development.
  • Accurately and effectively manage client's day-to-day planning requirements, with a strong understanding of client's business objectives and Key Performance Indicators (KPIs).
  • Inform leadership of potential challenges and opportunities as it relates to client and/or people management.
  • Influence decision-making by encouraging appropriate strategies and benefits of offerings to clients.
  • Participate in additional agency/team projects and new business presentations as required.
  • Oversee financial media control, including purchase authorizations, billing, and budget control reports, and ensure that discrepancies are resolved in a timely fashion.


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