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Strategic Partnership Manager

2 months ago

Vancouver, British Columbia, Canada Acorn Full time
Job Title: Partner Manager

Acorn is seeking a highly skilled Partner Manager to join our Go To Market Team. As a key member of our team, you will be responsible for developing, managing, and expanding our partner ecosystem.

Key Responsibilities:
  • Develop and execute partnership strategies to drive revenue growth and market penetration.
  • Identify and onboard new partners that align with Acorn's strategic business goals, focusing on Learning Management Systems (LMS) and corporate training solutions.
  • Cultivate and maintain strong relationships with existing partners to drive mutual success and expand market reach.
  • Develop and implement joint business plans with partners, including comarketing and coselling strategies to maximize revenue opportunities.
  • Account Management:
  • Serve as the primary liaison between Acorn and our partners, ensuring a seamless communication flow and addressing partner needs promptly.
  • Regularly assess partner performance, providing insights and strategies for improvement to ensure they meet their sales targets and customer satisfaction goals.
  • Ensure partners are well-trained and provided with the necessary resources to effectively market and sell Acorn's products, including product demos, sales materials, and technical support.
  • Sales Enablement:
  • Collaborate with the sales and marketing teams to create and execute partner-focused sales enablement programs.
  • Equip partners with comprehensive knowledge of Acorn's features, benefits, and competitive advantages to help them position and sell the product effectively.
  • Assist partners throughout the sales cycle, offering support in lead generation, proposal creation, product demonstrations, and closing deals.
  • Attend industry events and conduct sessions.
  • Contract Negotiation and Management:
  • Negotiate and manage partnership agreements, ensuring favorable terms that align with Acorn's business objectives.
  • Oversee the contract renewal process, ensuring continuity of partnerships and compliance with all agreed-upon terms.
  • Strategic Planning and Execution:
  • Align partnership strategies with the overall goals of Acorn, focusing on market penetration and revenue growth.
  • Develop and execute go-to-market strategies with partners to drive adoption of Acorn's products in key markets, including corporate training, education, and professional development sectors.
  • Identify and explore new partnership opportunities that will enhance Acorn's market position and drive innovation.
  • Performance Monitoring and Reporting:
  • Provide detailed reports and updates to senior management on the progress and impact of partnerships, offering recommendations for optimization.
  • Proactively identify and address challenges in the partnership process, ensuring smooth execution and mutual benefit.
  • Market Research and Analysis:
  • Stay updated on industry trends, competitor activities, and market demands to inform partnership strategies and identify growth opportunities.
  • Conduct ongoing market research to identify potential partners and assess the viability of new partnership opportunities in the LMS and PLMS markets.
Qualifications:
  • Bachelor's degree in Business, Marketing, or a related field.
  • 35+ years of experience in partner management, business development, or sales within the SaaS industry, with a focus on learning management or corporate training software.
  • Proven track record of building and managing successful partnerships that drive revenue growth.
  • Strong understanding of SaaS business models, particularly in the LMS and PLMS domains.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to work cross-functionally and manage multiple partner relationships and projects simultaneously.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Ability to travel as needed to meet with partners and attend industry events.
Benefits:
  • Competitive salary with performance-based bonuses.
  • Holidays 4 weeks per year.
  • Opportunities for professional development and career advancement.