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Director of Marketing Data Engineering
2 months ago
About War Room Holdings
We are a highly specialized programmatic advertising agency, focusing 100% of our efforts on digital media buying. We value your aspirations and will regularly help you set goals to achieve those milestones.
We are seeking an experienced Director of Marketing Data Engineering to join our growing team. As a key member of our leadership team, you will lead the Data and Development teams, which will power how we drive impact for clients and provide critical insights to their businesses.
Key Responsibilities
- Technology Strategy and Implementation
- Develop and execute a technology roadmap that aligns with marketing strategies and business objectives.
- Champion the adoption of agile methodologies within the marketing technology development process to improve responsiveness and efficiency.
- Ensure the robustness, scalability, and security of marketing software systems.
- Data Management and Analytics
- Oversee the collection, analysis, and use of marketing data to drive strategic decisions.
- Develop and implement data governance policies to ensure data integrity and compliance with relevant regulations.
- Utilize advanced analytics, predictive modeling, and machine learning techniques to enhance departmental efforts.
- Marketing Technology Leadership
- Identify, evaluate, and implement new technologies to improve marketing efficiency and effectiveness.
- Manage the integration of software technologies with other business systems.
- Lead the selection and management of technology vendors and toolsets.
- Streamline processes through automation and optimization techniques.
- Oversee budgeting, forecasting, and resource allocation for software.
- Software Development Management
- Oversee the development, deployment, and integration of marketing software applications and tools.
- Collaborate with IT and software development teams to ensure that marketing technologies align with broader tech architecture and business goals.
- Manage the software development lifecycle for marketing technologies, from requirement gathering and design to implementation and maintenance.
- Lead and expand a team of data analysts, marketing technologists, and software specialists.
- Foster a data-driven culture within the marketing team and provide ongoing training and development opportunities.
- Strategic Planning
- Contribute to the overall business strategy by providing insights derived from data analysis.
- Develop and monitor key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
- Report on marketing operations performance to executive leadership and stakeholders.
- Compliance and Risk Management
- Monitor changes in the regulatory landscape relevant to marketing data and technology.
- Ensure all marketing practices comply with laws and ethical standards concerning data use.
- Manage risks related to digital marketing practices and data security.
Requirements
- 10+ years of professional experience in data engineering and/or software development.
- At least 2 years of experience at a senior leadership level (director or above).
- University or college degree in software development, Business Analytics, or a related discipline.
- An understanding of trends in the digital marketing and ad buying space; a plus if you have exposure to programmatic advertising.
- You are intimately familiar with technologies ranging from Adverity, Grow, and Tableau to create data visualizations and leverage them to their full capabilities for recommendations, insights & monitoring.
- Experience with Looker Studio would be a great asset.
What We Offer
- Extended Health and Dental benefits + Wellness spending account.
- Retirement savings matching.
- Reasonable accommodation is available for qualified individuals with disabilities, upon request.
Salary
160,000 CAD per year (Vancouver).
