Senior Product Marketing Manager

7 days ago

Waterloo, Ontario, Canada eSentire Full time
About eSentire

eSentire is a leading provider of Managed Detection and Response (MDR) services, protecting the critical data and applications of 2000+ organizations in 80+ countries across 35 industries from known and unknown cyber threats.

Job Summary

We are seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing go-to-market plans and programs, creating compelling messaging and value propositions, and collaborating with cross-functional teams to drive results.

Key Responsibilities
  • Develop and execute go-to-market plans and programs to bring solutions and programs to market
  • Create compelling messaging and value propositions to differentiate eSentire's solutions
  • Collaborate with Product Management, Marketing, Office of the CTO, Sales team, and other cross-functional teams to drive results
  • Represent and evangelize eSentire's solutions to prospects and partners
  • Produce and oversee the creation of marketing materials, including assets, tools, competitive analysis, presentations, proposals, solution briefs, playbooks, and training materials
  • Ensure solution-related assets and sales tools are kept up-to-date across all repositories
  • Measure and analyze launch and marketing programs to incorporate key learnings into future plans
  • Help influence roadmaps by working closely with Product Management and Office of the CTO
Requirements
  • 1-3 years of product marketing experience in B2B
  • Experience with security services/software/technology highly preferred
  • Demonstrated ability to develop and articulate value propositions and messaging to different personas
  • Understanding of unique needs and requirements across industries and verticals
  • Proven verbal, written, and presentation communication skills
  • Ability to identify weaknesses and opportunities for content and messaging development against the sales cycle and personas
  • Excellent hands-on analytical capabilities
  • Demonstrated ability to create programs that generate leads
  • Excellent project management, interpersonal, and organizational skills
  • Bachelor's degree required, MBA preferred
Why eSentire?

eSentire offers a collaborative and innovative work environment, with opportunities for growth and development. We encourage innovation and creativity, and provide resources for continuing education and professional development. Our team is passionate about delivering exceptional results and making a meaningful impact in the cybersecurity industry.

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