Product Marketing Specialist

6 days ago

Waterloo, Ontario, Canada NAVBLUE Full time
Job Summary:

NAVBLUE is seeking a Product Marketing Specialist to drive marketing activities for the Americas region, providing market and competitor intelligence, and developing analyses to support business targets.

Key Responsibilities:
  • Assist in growing the business by providing technical pre-sales support and training with marketing feedback and recommendations to the sales team.
  • Support the execution of the marketing plan, customer calls, customer presentations, and demonstrations.
  • Stay up-to-date with current technology and airline business processes and practices in the market.
  • Develop and complete regional market analyses, and synthesize the outcomes to support NAVBLUE business lines.
  • Support go-to-market strategies, including sales tool-kit, sales force training, and pricing policy development.
  • Support pricing strategy for assigned products and services with regional information.
  • Support the NAVBLUE Customer Feedback Loop, including market research, customer focus groups, and user forums.
  • Support all stages of the sales cycle, including lead qualification, opportunity pursuit planning, and proposal development.
  • Provide a communication path to product managers relating to regional commercial and operational issues.
  • Provide marketing content and support for press releases, internal/external websites, blogs, social media, trade shows, and events.
Requirements:
  • Bachelor's Degree or equivalent training.
  • 3-5 years of marketing experience.
  • Flight planning and/or Ops & Crew Management system experience.
  • Previous experience with a major Flight Operations solutions provider and/or major airline is preferred.
  • Strong presentation skills and ability to communicate professionally in written responses.
  • Strong analytical/critical thinking skills.
  • Superior product knowledge as it relates to the defined product suite.
Perks:
  • Located in the heart of University of Waterloo's David Johnston Research + Technology Park.
  • Flexible hours.
  • Hybrid working environment.
  • Free parking.
  • Weekly Breakfast.
  • Vacation Days (15-25).
  • Professional Development Day.
  • Christmas shut down.
  • Summer core hours.
  • Strong work-life balance.
  • Casual dress code.
  • Competitive group benefits plan.
  • Strong focus on mental health support benefits.
  • 5 Sick Days.
  • 2 Personal Days.
  • RRSP matching program.
  • Life Insurance.
  • Employee stock ownership plan.
  • Maternity & Paternity benefits.
  • Referral program.
  • Rewards and Recognition program.
  • Training and Development Support.
  • Monthly Lunch and Learns.
  • Fitness & Wellness reimbursement.
  • An active social committee.
  • Organized Volunteer Events.
  • Game room, including a flight simulator.
  • Lunch hour sporting activities.
  • Active Inclusion & Diversity Committee.

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