Senior Product Marketing Manager

1 week ago


Waterloo, Ontario, Canada eSentire Full time
About eSentire

eSentire is a leading provider of managed detection and response (MDR) services, protecting the critical data and applications of 2000+ organizations in 80+ countries across 35 industries from known and unknown cyber threats.

Our Mission

At eSentire, our mission is to hunt, investigate, and stop cyber threats before they become business-disrupting events. We combine cutting-edge machine learning XDR technology, 24/7 Threat Hunting, and proven security operations leadership to mitigate business risk and enable security at scale.

The eSentire Difference

eSentire's unique approach to MDR provides enterprises with a named Cyber Risk Advisor, 24/7 access to SOC Cyber Analysts, Elite Threat Hunters, and industry-leading threat intelligence research from our Threat Response Unit (TRU). Our services include Managed Risk, Managed Detection and Response, and Incident Response.

Job Summary

We are seeking a Product Marketing Lead to join our marketing team. As a key member of our team, you will be responsible for developing and executing go-to-market plans and programs, creating compelling messaging and value propositions, and creating enablement assets and tools.

Key Responsibilities
  • Collaborate with Product Management, Marketing, Office of the CTO, Sales team, and other cross-functional teams to drive results
  • Create Go-To-Market plans, messaging, and positioning
  • Develop and execute against global service launch calendar to bring solutions and programs to market
  • Represent and evangelize solutions to prospects and partners
  • Produce and oversee creation of marketing materials (assets, tools, competitive, presentations, proposals, solution briefs, playbooks, Brainshark learning, etc.)
Requirements
  • 1-3 years of product marketing experience in B2B
  • Experience with security services/software/technology highly preferred
  • Demonstrated ability to develop and articulate value prop/messaging to different personas
  • Understanding of unique needs/requirements across industries and verticals
  • Proven verbal, written, and presentation communication skills


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