Senior Product Marketing Manager

5 days ago


Old Toronto, Ontario, Canada Rewind Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our team at Rewind. As a key member of our marketing organization, you will play a critical role in driving the success of our products and services.

Key Responsibilities
  • Market Intelligence: Conduct in-depth research to understand our target audience, including their needs, preferences, and pain points.
  • Competitive Analysis: Stay up-to-date on the latest trends and developments in the market, including our competitors' strategies and offerings.
  • Product Positioning: Collaborate with product management and marketing communications to develop compelling product positioning and messaging that resonates with our target audience.
  • Buyer Journey Mapping: Map out the buyer's journey, including the key touchpoints and decision-making factors that influence our customers' purchasing decisions.
  • Marketing Program Development: Develop and execute marketing programs that drive demand and revenue growth for our products and services.
  • Performance Analysis: Analyze the effectiveness of our marketing programs and provide data-driven insights to inform future marketing strategies.
  • Thought Leadership: Establish ourselves as thought leaders in the industry by developing and publishing high-quality content, such as blog posts, whitepapers, and case studies.
Requirements
  • 5+ years of experience in product marketing in a B2B SaaS environment.
  • Strong technical background and understanding, with experience working with product teams to define product strategy.
  • Excellent written and oral communication skills, with the ability to develop compelling product positioning and messaging.
  • Customer-centric approach, with experience speaking directly with customers to understand their needs and preferences.
  • Ability to stay highly organized while managing multiple projects and priorities.
What We Offer
  • Employee stock options.
  • Leave days.
  • 2 Level Up days for professional development.
  • 1 volunteer day.
  • Summer hours (off every other Friday from June - September) and office closed during the holiday break in December.
  • 4 week sabbatical after 4 years with us.
  • Paid parental leave.
  • $5000/year professional development allowance.
  • $1000/year wellness/home office allowance.


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