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Demand Forecasting Analyst

2 months ago

Dorval, Quebec, Canada Air Canada Full time
About the Role

As a Demand Analyst at Air Canada, you will play a critical role in optimizing revenue on assigned groups of Origin-Destinations by monitoring and managing demand on specific markets and points of sales in support of corporate objectives.

Key Responsibilities
  • Proactive Demand Forecasting: Proactively manage Origin-Destination demand forecasts in PROS O&DIII based on historical data, market changes, and other influential external factors.
  • Forecast Performance Review: Review forecast performance, monitor holidays/special events, and alerts that indicate variance in bookings from forecast to identify sub-optimal situations or opportunities to increase network revenues.
  • Market Analysis: Apply forecast influences to reflect market conditions not yet captured by PROS O&D forecaster.
  • Expert Knowledge Development: Develop and maintain expert knowledge/understanding of the booking demand curve, the effects of current market and competitive forces, market strategies, and network flows.
  • Management Information Reports: Produce and analyze management information reports to support decision making and to audit implemented strategies.
  • Revenue Management Tools: Develop and maintain expertise on revenue management tools and techniques, as well as marketing information systems.
  • Collaboration and Liaison: Liaise with Flight Analysts, Pricing Analysts & other Demand Analysts in an effort to best manage market actions and ensure that the network and regional objectives remain in-line with corporate objectives.
  • Long-term Schedule Opportunities: Liaise with Network Planning with regards to longer term schedule opportunities.
  • Demand Stimulation: Stimulate demand by leveraging other market controls such as pricing actions, Aeroplan offers, etc.
Qualifications
  • Education: University degree required with specialization in business, economics, mathematics, engineering or equivalent. Graduate studies are an asset.
  • Analytical and Problem-Solving Skills: Excellent analytical and problem-solving skills.
  • Communication and Presentation Skills: Ability to generate reports and successfully translate and communicate the data to achieve corporate goals.
  • Leadership and Interpersonal Skills: Proven leadership, interpersonal, and presentation skills.
  • Time Management and Prioritization: Ability to work on multiple tasks and to prioritize heavy workloads and tight deadlines.
  • Business Orientation and Experience: Solid business/commercial orientation and experience as well as an understanding of the airline industry competitive environment.
  • Teamwork and Self-Motivation: Must be a team player, self-starter, and able to work under general direction.
  • Technical Skills: Proficiency with Excel and Word applications. Knowledge of Access is an asset.
  • Origin-Destination Revenue Management Experience: Experience & knowledge in Origin-Destination Revenue Management an asset.