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Communications & Marketing Manager, Québec - Strategic Role

2 months ago


Montreal, Quebec, Canada Accoravillage Full time
About the Role

The Communications & Marketing Manager, Québec will play a pivotal role in implementing effective communications and marketing strategies to support advocacy for francophone songwriters, composers, and music publishers. This strategic position will provide leadership in all online and offline public relations activities to facilitate the exchange of information between Accoravillage and our members, clients, music industry and public in the Québec market.

Key Responsibilities
  • Strategic Planning
    • Develop and implement comprehensive communications and marketing strategies that align with Accoravillage's overall organizational goals and objectives with Québec-market focus ensuring music creators and publishers continue to be valued for their extraordinary talent and work.
    • Oversee the creation of content for various channels, including social media, websites, blogs, and newsletters. This includes writing, editing, and ensuring content aligns with the organization's brand and messaging.
    • Protect and enhance the organization's brand reputation. Ensure consistent messaging, visual identity, and tone across all communication materials and platforms.
    • Develop, manage, and maintain annual budget for Québec communications programming.
  • Communications, Outreach, and Public Relations:
    • Execute strategic and targeted communications campaigns to increase member engagement with relevant materials to promote information and education on multiple channels.
    • Cultivate and maintain relationships with the media, ensuring that our messages are effectively communicated to the public.
    • Write research-based, data-driven content to help us continue to grow Accoravillage's reputation as a leading Canadian collective management organization representing francophone and anglophone music creators and publishers.
    • Leverage storytelling techniques to develop editorial and advertorial content and media pitches for mainstream and industry publications.
    • Assist with the creation of key messages, news releases, event speeches, and video scripts to support external education and outreach efforts targeted at music creators and publishers.
    • Organize promotional plans and create respective materials for a range of in-person and virtual education sessions in collaboration with stakeholder departments to support recruitment and retention of music creators.
    • Provide public relations and media relations support on the creation of core messaging, press release development, and campaign execution.
    • Assist with managing and enhancing the organization's public image and brand, ensuring that our successes and accomplishments are well-represented.
    • Attend events, meetings, and conferences, pro-actively engage with stakeholders to gather information and strengthen relations.
  • Brand, Content, Services and Product Development:
    • Create compelling and tailored content, communications services and products for various purposes and channels, including social media, newsletters, press releases, and websites.
    • Create high-quality content that highlights the organization's products, services, and value proposition for various channels, including websites, emails, presentations, case studies, and social media.
    • Craft clear, concise messages that respond to the Québec music industry needs with special consideration for the different requirements and perspectives of different audience segments.
    • Establish and reinforce a recognizable organizational presence in the music sector.
  • Community Awareness & Monitoring:
    • Develop and execute a proactive communications approach that anticipates and addresses key issues and opportunities.
    • Analyze the effectiveness of communication campaigns using key performance indicators (KPIs) and metrics.
    • Make recommendations for improvement and optimization of future communication efforts.
    • Stay up to date with industry trends, market developments, and competitor activities to maintain a competitive communication edge.
    • Collaborate with other stakeholders to adapt Québec messaging strategies and content for other markets.
Requirements
  • Post-secondary school degree or certification in communications, public relations, or related field.
  • Proven experience in communication, marketing, industry relations or public relations roles.
  • Bilingual – excellent written and spoken French and English, French as a first language mandatory.
  • Minimum 3 years of intermediate experience working in communications.
  • Experience working in non-profit and/or member-based organization preferred.
  • Deep knowledge of the Québec music sector.
  • Passionate about music and culture and the recognition of its social value.
  • Excellent communications skills, both written and spoken with exceptional attention to detail.
  • Proficiency in identifying and utilizing different communication channels.
  • Versatile understanding of communication strategy and technique.