Senior Marketing Manager
2 months ago
Job Summary
Octasic is a leading provider of advanced communications solutions. We are seeking a Senior Marketing Manager to join our team and contribute to our growth strategy.
Key Responsibilities
- Develop and execute annual marketing plans aligned with corporate goals and product roadmaps.
- Build and maintain market and competitive analysis reports for product and sales teams.
- Initiate innovative program opportunities to nurture the Octasic brand.
- Develop focused media buy plans for print and digital advertising.
Product Marketing
- Become a subject matter expert on Octasic products, technologies, and associated markets.
- Work closely with the sales team to develop dedicated tools to accelerate funnel opportunities.
- Cultivate and leverage relationships with customers to develop case studies, testimonials, and references.
Content Marketing
- Drive all strategic content as an editor-in-chief.
- Collaborate with Octasic stakeholders and other SMEs to conceive, plan, write, edit, assign, and manage the creation and distribution of all content.
Digital Marketing
- Optimize website for quality traffic and frictionless client experiences.
- Search Engine Optimization with or without the use of AI tools.
- Marketing automation to manage campaigns, workflows, and communications.
- Outbound marketing campaigns in concert with product and sales teams.
Requirements
- Bachelor's degree in Marketing, English, Communications, Journalism, Engineering, or a related field.
- 10+ years of proven B2B marketing experience in software/hardware technologies.
- Impeccable organizational skills.
- Excellent English spoken and written communication skills.
- Proficient in conceiving creative concepts and copy for design agencies.
- Proven track record in developing digital campaigns with associated tracking and reporting.
- Subject matter expert on a variety of technologies and markets.
- Skilled in distilling data from user insights, competitor and market developments, into strategic positionings and offerings.
- Experienced in creating value propositions and messaging strategies that resonate with prospects.
- Capable of juggling multiple outsourced suppliers and freelance talent.
- Understanding of US and international defense and national security markets.
- You thrive on collaboration, problem-solving, and evaluating priorities.
Preferred Qualifications
- Marketing experience in semiconductors, hardware platforms, applications, and software design tools.
- Software Defined Radios.
- Telecom networks - wireless/cellular; commercial and private networks.
- AI/ML for wireless applications.
- Tactical communications.
- IoT devices.
About Octasic
Octasic is a leading provider of advanced communications solutions. We are committed to delivering innovative solutions that meet the evolving needs of our customers.
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