Strategic Go-to-Market Manager

4 weeks ago

Montreal, Quebec, Canada Deck Full time
Go-to-Market Strategy Lead - Bill Payments & Accounting

We aim to simplify complex financial transactions by providing a better way to send, receive, and manage money.

This role will oversee the development and execution of a comprehensive go-to-market strategy tailored to companies within the bill payments, accounting, and real estate management sectors.

The ideal candidate is a strategic thinker with a deep understanding of these markets and a proven track record in driving successful market strategies.

Key Responsibilities:

  • Develop and implement a go-to-market strategy to establish Deck's presence in the bill payments, accounting, and real estate management sectors.
  • Identify and target key market segments and buyer personas.
  • Collaborate with sales, product, and executive teams to align goals and messaging.

Client Engagement:

  • Build and maintain relationships with key clients and stakeholders within these sectors.
  • Understand client needs and tailor solutions to address their specific challenges.

Market Analysis:

  • Conduct market research to identify trends, opportunities, and competitive landscape in bill payments, accounting, and real estate management sectors.
  • Utilize data-driven insights to refine and optimize market strategies.

Brand Positioning:

  • Enhance Deck's brand presence within these sectors through targeted marketing initiatives.
  • Ensure consistent messaging across all client interactions and marketing channels.

Lead Generation:

  • Drive the creation of high-quality, inbound lead generation programs specific to clients in bill payments, accounting, and real estate management.
  • Develop lead nurturing programs to move prospects through the sales funnel.
  • Work closely with the sales team to ensure seamless lead handoff and follow-up.
  • Partner with product and executive teams to create compelling value propositions and messaging.
  • Lead and manage projects with agencies and/or freelancers to support marketing efforts.

Budget Management:

  • Track and report on the return on investment for market-entry activities.
  • Ensure efficient allocation and utilization of resources.

Qualifications:

Key Experiences:

  • 5+ years of experience in a go-to-market or business development role.
  • Proven experience in driving market strategies and client engagement.

Key Skills and Competencies:

  • Ability to develop and execute comprehensive go-to-market strategies aligned with business goals.
  • Desire to learn and become an expert in those sectors.
  • Strong ability to analyze market trends, client needs, and competitive landscape to inform decisions.
  • Excellent project management skills to handle multiple initiatives simultaneously.
  • Outstanding written and verbal communication skills, with the ability to craft compelling messages and present ideas effectively.
  • Proven ability to build and maintain strong client relationships.
  • Technical Proficiency: Familiarity with CRM systems (e.g., Hubspot) and analytics tools.

Key Personal Attributes:

  • Indefatigability: Ability to sustain prolonged, vigorous activity without becoming fatigued or giving up.
  • Coachability: Receptive to feedback from others. Willingness to learn, adapt, and improve.
  • Curiosity: Desire to discover new things. Eagerness to seek out knowledge, ask questions, and investigate the unknown.
  • Humility: Non-inflated sense of self-importance, leaving proper space for others' ideas and contributions.
  • Integrity: Alignment of belief, speech, and behavior.
  • Courage: Pursuit of what one knows is right, despite risks and fears.

We strive to create a world where everyday problems are not caused by inaccessibility of data, and we're working towards making that a reality as fast as possible.

Deck is building an Open Data API to help innovators access hard-to-access everyday data.

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