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Digital Engagement Specialist
2 months ago
Job Summary:
The University of Lethbridge is seeking a highly skilled Digital Engagement Specialist to join our team. This is a full-time, continuing position that will play a key role in the planning, coordination, and implementation of web-based projects, communications, and social media activities for the Office of External Relations.
Key Responsibilities:
- Develop and maintain website, digital communication, and social media content that drives meaningful engagement with alumni and donors.
- Support the development and execution of campaigns and initiatives in the digital space and monitor and report on analytics to inform strategy and identify opportunities.
- Collaborate with multiple internal teams and decision-makers to advance an integrated and cross-functional work plan consistent with the overall University brand strategy and External Relations priorities.
- Manage Alumni Relations social channels and provide support to other units interested in engaging alumni by identifying the appropriate channels, developing content, and ensuring alignment with the broader alumni engagement strategy.
Requirements:
- Bachelor's degree, preferably in marketing, digital communications, online journalism, and/or public relations.
- Strong written communication skills with the ability to effectively communicate ideas, including social media posts and website content.
- In-depth knowledge and understanding of online communities and social media platforms, preferably in higher education.
- Strong analytical and problem-solving skills.
- Proven interpersonal skills and responsive client service, including building and maintaining relationships with stakeholders and digital communications colleagues.
- A commitment to collaboration and teamwork, and a consultative approach.
- Experience with website management or CMS systems (e.g. Drupal, WordPress, etc.).
- Proven experience in creating and editing content for the web and social media.
- Experience with creative design software, ideally the CS Suite, would be an asset.
- Familiarity with social media management platforms would be an asset.
- Experience with audience groups including alumni, donors, community partners, faculty, and staff would be ideal.
What We Offer:
The University of Lethbridge offers a competitive salary range of $4, $5,403.00 monthly (AUPE - Grade 11) and a comprehensive benefits package.
