Digital Engagement Specialist
3 weeks ago
Job Summary
The University of Lethbridge is seeking a highly skilled Digital Engagement Specialist to join our team. As a key member of the External Relations Office, you will be responsible for creating and maintaining engaging digital content that drives meaningful interactions with alumni and donors.
Key Responsibilities
- Develop and implement digital communication strategies to enhance the University's online presence.
- Manage and maintain the University's social media channels, ensuring consistency and accuracy in messaging.
- Collaborate with internal teams to plan and execute web-based projects, communications, and social media activities.
- Monitor and analyze analytics to inform strategy and identify opportunities for improvement.
- Stay up-to-date with emerging trends and best practices in digital marketing, communications, and user experience.
Requirements
- Bachelor's degree in marketing, digital communications, online journalism, or public relations.
- Strong written communication skills and ability to effectively communicate ideas through social media posts and website content.
- In-depth knowledge of online communities and social media platforms, preferably in higher education.
- Strong analytical and problem-solving skills, with ability to work independently and as part of a team.
- Proven experience in creating and editing content for the web and social media, with a focus on engaging alumni and donors.
What We Offer
The University of Lethbridge offers a competitive salary range of $4,772.00 - $6,034.00 monthly, as well as a comprehensive benefits package and opportunities for professional growth and development.
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